Meichao accelerates the layout and decoration of the entire product chain

Emphasis on brand building and strong trademark awareness keeps Meichao Group in the industry leading position in the field of home furnishing accessories. Not long ago, Meichao Group received a certificate from the State Administration for Industry and Commerce, and its brand "Yi Ping" won the title of "China's Famous Trademark", which is the second Chinese well-known trademark after "Mei Chao". So far, Meichao Group has become the only enterprise group in the industry with two "golden signs".

With the launch of the third phase of the Meichao production base during the year, the scale and market share of the Meichao Group will reach a new level. Zhang Jingfu, chairman of Meichao Group, said that Meichao will focus on the field of decoration accessories, adhere to the development positioning of manufacturers of all kinds of decoration accessories, accelerate the layout of the entire product chain, so that Meichao Group can become a nation alongside world-class decoration accessories giants Brand.

Only one of the two well-known trademark industries in China

The gold signboard with two Chinese well-known trademarks, although it does not dare to say "there is no one who comes later", is definitely "there is no one before", and this is attributed to Zhang Jingfu's brand awareness. Since the company was founded in 1996, Zhang Jingfu has strengthened his belief in creating his own brand, and has carried out a series of trademark registrations around "Mei Chao". After 2003, Zhang Jingfu even registered a total of more than 100 trademarks in the three categories of Chinese characters, graphics and pinyin of "Mei Chao".

Nowadays, the trademarks of Yichaiping, Fangshuigu, Qianshen, Zhanmubao, Yigoude, Wallney and other products of Meichao have also been registered. At the same time, Zhang Jingfu has made a lot of defensive registrations, including Advance trademark registration expected by the market in the future. Up to now, Meichao has registered nearly 700 trademarks at home and abroad. Zhang Jingfu said: "At the beginning, I felt that the company would become bigger in the future, and it might enter more fields, so many trademarks were registered. But now, I emphasize more on focus and specialization, that is, focusing on the decoration accessories industry, so now Of trademark registrations are all focused on the field of decoration accessories . "

The third phase of the year puts into production enterprises to a new level

In addition to obtaining another well-known trademark in China, the Meichao Group has another major event this year, that is, the completion and commissioning of the "third phase project".

According to Zhang Jingfu, the investment in the third-phase production line of the Meichao production base is 200 million yuan, which is the highest international level today. All equipment comes from the world's number one supplier. The mixing system is provided by Ericsson of Germany, the filling system is provided by Harvard Bock of Germany, the palletizing system is provided by German Berman company, and also introduces the systems of Wiem of Italy and Clyde of Britain. And installed the world's most advanced 6 sets of weighing equipment.

All the equipment is made of the best in the world to create a world-class production system, which is the secret of Meichao's leading quality. After being put into production, the annual output of Meichao's third-phase production line can reach about 750,000 tons. It is one of the largest monomer mortar production lines in the world and can meet the production of any mortar-type product in the whole line.

Focus on decoration accessories to accelerate the layout of the entire product chain

It is understood that there are three main types of interior decoration accessories: mortar, adhesives, and wall paint. At present, Meichao Group has covered all related products in the field of adhesives and mortar.

According to Zhang Jingfu, after the third-phase production line is put into operation, all mortar products will be produced by the new production line, and the original workshop will be transformed into the wall paint production line. At present, the wall paint department has been set up, using the "Hua Cai" brand, Zhang Jingfu's interpretation of it is Huacai colorful, Chinese style. Related products are expected to be launched in 2016. After the layout of the wall paint production line is completed, Meichao will realize the full range of products in the field of decoration accessories. The product line will involve nearly 16 products, which can meet more than 90% of the needs of accessories for home interior decoration. (Other auxiliary materials include: gypsum board, pipes, wires, etc.)

To be the largest manufacturer of all kinds of decoration accessories in China and provide consumers with complete decoration accessories solutions. This is the brand development strategy Zhang Jingfu has formulated for Meichao. In the next 3 to 5 years, Meichao Group will enter a period of rapid development, and the country's large-scale expansion will accelerate. According to Zhang Jingfu's plan, by 2020, the output value of Meichao Group's enterprises will exceed 2 billion yuan, making it the absolute leader in the field of decoration accessories in China.