Market Analysis: How Many Furniture Brands Will Disappear in the Next 5 to 10 Years

High growth rate and low level of operation coexist, natural capital is fragile, coupled with the drastic changes in the international market, the awakening of domestic consumer brand awareness, the integration of national policies on environmental protection, low carbon requirements, and the integration of the industrial survival of the fittest, will make the furniture industry in the future In 5-10 years, after undergoing a large-scale brand reshuffling, some furniture companies lacking core competitiveness, lack of brand dominance, and chaotic management will be eliminated. A large number of furniture brands will withdraw from people's attention.

The home appliance industry has emerged in the past decade and has interpreted the problem of further concentration and disappearance of the brand. The arrival of the brand era of the furniture industry will also be interpreted in the same way.

First, there is a lack of core competitiveness. Following others, they are also following the trend. Similar products and similar marketing methods will ultimately eliminate competitive competition.

Second, there is no strategic plan and brand awareness is weak. It is only a matter of time before the partial tactics of fragmented treatment can be applied to the transition of integrated marketing communication under the guidance of marketing strategy.

Third, in the game with channel providers, furniture companies lack the right to speak. This lack is fundamentally due to the lack of brands. In front of a strong channel trader, how can furniture companies have the right to speak? How to integrate industry forces to increase the bargaining chip?

Fourth, there is a lack of industry collective awareness of competition and international competitive talents. "One person is Jackie Chan, three people become adults." Everyone is deceitful and has their own affiliation. Not only do they not unite, but they also dismantle each other. We are not uncommon. When we look back at the multinational corporations in China, they are all high-end and they rarely see that they are squeezing each other out in terms of price. Instead, they appear to be exceptionally united and friendly in price. On the other hand, in participating in the competition in the international market, we lack genuinely effective means other than price, and lack the masters of international marketing.

We compared the furniture industry to a single person. A person who is tireless and has not had a good rest all day long has never worried about his body when he is strong. But the hidden dangers of the disease lurk in it. Once the climate changes, the Symptoms will soon show up, but no matter if the external factors change, the disease will sooner or later find it. The same holds true for the development of enterprises and even the industry. Regardless of the financial crisis, China's furniture industry, which has developed at high speeds and is under heavy load, has such hidden dangers. It is only the arrival of the crisis that has exposed long-standing problems and conflicts. In a recent industry forum, Zeng Wenlong, chairman of Jisheng Weibang Group, pointed out sharply that at present, the Chinese furniture industry has encountered difficulties. The deep-seated reason is not the external, but the industry itself, that is, disorderly market competition, and its root causes. It is because the market order has been undermined all the time, or that it has been in a disorderly market competition environment for a long time. The overall performance is over-expansion of the industry, imbalanced market demand and imperfect market rules.

Therefore, I believe that in the next 5 to 10 years, although the furniture industry will not be like Zhongguancun several years ago, there will be a company dying in 9 minutes, and it will not be as fast as the brick kiln kilns and plastic products industry because of industrial policy. The adjustment immediately disappeared. However, if we do not strengthen the construction of the core competitiveness of enterprises, do not strengthen the brand building, and do not change the imitation of Shanzhai practices, if we still turn a blind eye to some abnormal phenomena and backward strategic and tactical problems, then there will be more than Half of the furniture brands will be helpless. At the same time, some oligarch brands began to surface.