Analysis on the Consumption Characteristics of China's Cabinet Market in 2011

For cabinet companies, understanding the consumer psychology of target consumers is the decisive factor in determining the success or failure of enterprises. Local cabinet brands are facing a strong intrusion of foreign brands. Only by starting from consumers and giving full play to their own advantages can they be in a cruel market environment. Survive and develop.

[Feature 1]: Environmental protection has become the mainstream. Over the past two years, reports of excessive indoor formaldehyde have been reported in newspapers, constantly testing people's "neutral nerves." This has made consumers increasingly aware of their health. When people buy cabinets, people are concerned about environmental protection. Give unprecedented attention.

[Feature 2]: The impact of the financial crisis on real estate directly affects the cabinet industry downstream of real estate. The increase and decrease in the sales of new homes and the change in the structure of the house type have a direct impact on the demand for cabinets and the development trend of the cabinet structure.

[Feature 3]: Domestic brand cabinets are becoming more and more popular. In the past, "Foreign brands are better than local brands" has become the people's consumer mindset. At present, among domestic cabinet brands, leading brands such as Oupai, Gold Medal, and Oubang Solid Wood have achieved or exceeded foreign standards, and have begun to sell back to Europe and the United States.

[Feature 4]: After 80 years, it gradually became the main consumer of the cabinet. In the face of the generation that pursues fashion personality, the design capability of domestic cabinets has been put to the test. At the same time, the consumption of cabinets by the Chinese public has gradually matured, and the status of cabinets in people's family life gradually shifts from functional consumer goods to tasteful consumer goods. Therefore, people pay more and more attention to the design elements in cabinets.