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The deceleration of the automotive market is squeezing the space of suppliers with increasingly thin profits.
With the deceleration of the automobile consumer market and the oversupply of automobile production, the entire automobile market has fallen into a scuffle of price fights. From independent brands to joint venture brands, almost all models on the market are selling at a reduced price, and the profitability of enterprises has been greatly weakened. Aleks Miziolek, president of the Dykema Automotive Industry Research Association, said that for the automotive industry, it has been a concern for several years. Every large company has experienced ups and downs, carefully handling changes in the supply chain and affecting the future success of the automotive industry. Still exist. Nearly 40% of the 100 automotive industry executives and consultants surveyed said that the cost of raw materials has risen, and 21% said that limited bank loans are the main focus of the development of the automotive industry. Of course, the challenges facing the automotive industry include falling into finance. A distressed supplier.
Dongfeng Bellow Thermal System Co., Ltd. (DBTS) is one of the largest truck manufacturers in China, Dongfeng Motor Co., Ltd., a joint venture with the world's leading manufacturer of automotive air conditioning and engine cooling systems, Germany Bellow Co., Ltd., Dongfeng Motor With a 50% stake in each of Germany's Bessie, DBTS develops and manufactures cooling systems for copper/aluminum heat exchangers, air conditioners, silicone oil fan clutches for trucks and passenger cars.
At present, DBTS is the main cooling system provider of Dongfeng Motor. However, about 70% of the company's raw materials and parts need to be purchased. The products involved in metal raw materials, metal structural parts, metal standard parts, plastic parts, rubber parts, electrical parts, chemicals Such a large number of product types, such as auxiliary materials, poses a serious challenge to the procurement work.
In addition, economic globalization, the development of information globalization, and the downturn in the global auto market have enabled more and more auto parts companies to compete in the global market. DBTS draws on the successful experience of the parent company and other excellent manufacturing companies, recognizing that: Want to maintain the company's market position, participate in global support, and further develop the market. At present, the most urgent problem to be solved is to adopt scientific management methods for management, and to explore products based on customer demand, design, engineering, procurement, and finance. Project management methods, explore efficient supplier management methods to reduce cost risks, and have international market competitiveness in terms of product quality and product prices.
SIPM/PLM's world-leading MDA technology is recognized by DBTS
As early as 2009, in the face of the increasingly fierce market competition in the automotive industry, the increasingly uncertain personalized product needs of customers, and the more complex product structure, DBTS, like many leading companies in the industry, chose to use PLM software for product data. Management. At that time, in the selection of many well-known PLM brands at home and abroad, due to the leading product architecture and mature solutions of the software, DBTS chose the software to build a modern R&D management platform for the company.
Figure 1: DBTS joint product development methodology
DBTS's PLM project is implemented in two phases. The first phase completes the comprehensive management of product data, implements BOM-centric management of input and output control and management required by all product development processes TS16949 system, and utilizes SIPM/PLM's powerful work. Stream and handwritten signature technology as a support to achieve paperless business processes. In the first phase of the project, CATIA software integration, design management, process management, workflow management, and ERP integration were fully implemented, and the data flow of the whole enterprise was achieved, ensuring complete, correct, and consistent product development data. Input, globally valid. In the second phase, the project management is the main line to realize the progress of the entire process of APQP, cost control, complete process management of product development, and extend the PLM system to suppliers to achieve technical synergy throughout the supply chain.
Incorporate project budget and cost control into SIPM/PLM project management
The SIPM/PLM project management solution not only provides DBTS with typical project-based teams, roles, phases, planning tasks, reference materials, milestones, calendars, Gantt charts, tracking Gantt charts, etc., enabling the entire APQP process planning and monitoring. SIPM/PLM project management introduces the visual technology of lean production into the system, realizes the project team, project manager and leaders at all levels to understand the progress of the project and abnormal automatic alarm, providing a reliable IT platform for project schedule management. At the same time, SIPM/PLM's world-leading MDA technology is used to introduce project cost control into the system, making the DBTS project team more controllable and convenient for project planning, schedule and cost management.
As one of the three elements of project management, budget and cost control are one of the management priorities of project development. Through the joint analysis and development of the project teams of both parties, we have found out the budget and cost control methods in line with DBTS, and provided DBTS through IT means. Automated statistics summarize the actual costs of each planned task at each stage of the project (Figure 2), and automatically compare it with the budget corresponding to the project plan in the system. DBTS project managers can understand the cost of the entire project or the various planning processes of the project. Whether it is within the controllable range, so that it can be adjusted in a timely and flexible manner, and the cost of product development project management is controlled within the budget.
Figure 2: SIPM/PLM Project Management Cost Management
DBTS extends SIPM/PLM to suppliers to enable technical collaboration in the supply chain
With global competition leading to a shorter product life cycle, in the automotive industry, the competition between enterprises and enterprises has gradually shifted to compete for supply chain competition. The response speed of enterprises basically depends on the response speed of suppliers. As a DBTS with nearly 70% procurement and more than 1,500 products, the high quality and efficient supply chain is the key to the company's core competitiveness.
SIPM/PLM is based on the role of the interface allocation technology, in the case of data security, allows suppliers to log in to the DBTS PLM system directly through the INTERNET network, thereby extending the SIPM/PLM system to vendor technology collaboration.
DBTS suppliers can obtain DBTS and their own product development materials in a timely manner, and incorporate their own technical personnel into the entire technical process of DBTS. SIPM/PLM provides an instant messaging channel that enables supplier development engineers and DBTS development engineers to achieve geographically-free collaborative communication.
By integrating supplier development resources into DBTS PLM system management, DBTSd's design data and change process can directly drive the supplier's business operations, completely avoiding quality problems and processing delays caused by untimely and inaccurate information communication. The data accuracy and response speed of DBTS throughout the supply chain enhances the technical competitiveness of DBTS.
Figure 3: SIPM/PLM Supplier Collaboration Platform
The leading MDA technology and interface distribution technology of PLM software provides technical support for DBTS project budget control and supplier collaborative development, which greatly enhances the response speed of DBTS throughout the supply chain.