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The wooden door industry has long been facing challenges from real estate regulations, rising raw material costs, inflation, and fierce competition. While some wooden door retailers have managed to perform well, many are struggling with overstocked inventory and squeezed profit margins, leading to a generally sluggish market.
With the rise of e-commerce, the wooden door sector is experiencing a shift in consumer behavior. Ms. Liu noticed that some wooden doors have seen a quiet price increase after the Spring Festival. She plans to purchase a new door but is taking her time. “This year, both employee salaries and raw material prices have gone up, so product prices have also risen accordingly,†she said. However, these price hikes have made sales more difficult, according to a wooden door salesman.
At the same time, the influence of e-commerce on traditional retail is becoming more evident. Mr. Zhang, who was browsing wooden doors in a store, mentioned: “I just bought a house over 70 square meters, and I don’t want to spend too much on decoration. The furniture here is quite expensive, but I’ve seen the same brand’s wooden door online at a lower price, with free delivery. I’m planning to buy it online instead. Many of my friends do the same, and it’s much more affordable.â€
Industry insiders believe that e-commerce is having an increasing impact on the wooden door market. Many companies now operate both physical stores and online shops, combining the two to expand their reach. Although e-commerce aligns with modern lifestyles and convenience, small wooden doors are currently performing better online. However, physical stores still have a chance to regain momentum. Experts suggest that not all products are suitable for online shopping—wooden doors, being semi-finished goods, require professional installation and strong after-sales service, areas where e-commerce still lags. If offline stores can address these issues effectively, they can compete successfully with online platforms.
Despite stricter national policies, the development of affordable housing is providing strong support. The large-scale construction of affordable housing is creating new opportunities for the home building materials industry. These homes often have higher decoration rates compared to regular commercial properties. Industry experts predict that in second- and third-tier cities, where the consumer base is relatively small, the market will become increasingly competitive. With consumers becoming more mature and rational, many businesses are struggling to make profits, forcing them to innovate their marketing strategies.
“A lot of people buy commercial housing as an investment, which leads to long vacancies and limited demand for renovation. In contrast, social housing has nearly 100% occupancy, meaning that renovation and building material purchases are essential. Affordable housing, being more cost-effective, allows buyers to save money on the initial purchase, which can then be redirected toward home improvements, boosting demand for building materials,†said a market manager at Fangyuan. He added that “2013 looks promising, as the rigid demand driven by urbanization continues to grow, and the wooden door industry has significant potential ahead.â€
Aluminum alloy casement window is a common type of window with the following characteristics:
1. Structural characteristics
Frame
The frame is made of aluminum alloy profiles, which have the advantages of light weight, high strength and corrosion resistance. Its cross-sectional shape is diverse and can be selected according to different design requirements and stress conditions to ensure the stability of the window.
Opening method
The window sash is connected to the window frame through hinges and can be opened outward or inward. The outward opening type does not occupy indoor space and has a wide field of vision, but has higher requirements for the sealing and safety of the window; the inward opening type is convenient for cleaning the outside of the window, but it will occupy a certain amount of indoor space.
2. Performance characteristics
Good sealing
When the casement window is closed, the window sash fits tightly with the window frame, and with high-quality sealing strips, it can effectively prevent rain, dust and noise from entering the room. Its sealing performance is better than that of sliding windows, which can better maintain the indoor environmental quality.
Good ventilation
The opening angle can be adjusted according to needs to achieve good ventilation effect. Some casement windows can also be equipped with limit devices to control the opening angle to ensure safety while achieving ventilation.
Strong security
Hardware accessories such as hinges and locks can provide better security. If the outward-opening casement window adopts a multi-point lock system, it can effectively prevent the window sash from being pried open by external force; the inward-opening casement window is easy to operate indoors, and the safety can also be enhanced by adding guardrails.
3. Aesthetics and durability
Aesthetics
Aluminum alloy profiles can be subjected to a variety of surface treatments, such as anodizing, powder coating, fluorocarbon coating, etc., which can present different colors and textures, and can match various architectural styles to enhance the overall aesthetics of the building.
Durability
Aluminum alloy itself has good corrosion resistance and is not easy to rust. With proper maintenance, its service life is long. However, the quality of hardware accessories has a greater impact on the overall durability of the window. High-quality hardware accessories can ensure the long-term and stable use of the window.