Digital fingerprint lock into the industry "Blue Ocean"

In the realm of lock products, the Chinese market has traditionally been dominated by mechanical mortise locks and ball locks. These two types of locks are manufactured using relatively simple technology. As long as quality materials are used and production processes are strictly controlled, most of them tend to be reliable and free from major quality issues. However, these locks are not considered high-tech solutions, and their technological content is limited. This makes it challenging for them to evolve or improve significantly over time. After nearly two decades of development, the domestic lock industry has struggled to make meaningful breakthroughs. The product features have remained largely focused on practicality and security, with little innovation in terms of functionality. For most companies, the main efforts have been directed towards maintaining product quality and introducing new designs. It's fair to say that the inherent limitations of traditional locks—due to their low technical complexity—have become a major obstacle in the industry's growth. However, the emergence of electronic fingerprint locks has brought a significant shift to the hardware lock sector. With the advancement of intelligent security technologies and the widespread adoption of chips, electronic fingerprint locks have experienced rapid development. Major brands like Huitailong, Bailemen, Mingmen, and Sakura have already launched smart electronic fingerprint locks. Puxin Hardware is also actively investing in digital and intelligent lock solutions, allocating substantial resources and even setting up dedicated production facilities. According to the company, smart electronic fingerprint locks may represent the last "blue ocean" in the lock industry, offering a large market potential, higher profit margins, and significant revenue opportunities through after-sales services—making it a highly attractive opportunity for lock manufacturers. For any company to survive and thrive, it needs to balance its product portfolio. First, it should focus on high-value-added products that generate greater profits. Second, it must also maintain a product line that appeals to price-sensitive consumers, even if the profit margin is lower. These two aspects are both essential. In the case of lock companies, ball locks can serve as the volume-driven product, while mortise and electronic locks can offer higher profitability. This dual strategy ensures both market presence and sustainable growth.

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