Prospects and Forecasts of China's Hardware Industry Development in 2011

2010 is the year of the “Eleventh Five-Year Plan”. Under the influence of the central government's continued response to the international financial crisis, accelerating the transformation of the economic development mode and economic restructuring, and promoting the steady and rapid development of the economy, the industrial economic operation has basically changed from a rebound to a stable growth. With the development of the year, the overall operational quality of the industrial economy has been significantly improved, the industrial system has been improved, and the industrial economy has achieved steady and rapid development.
1. Raw material prices are rising. Import and export trade deficits In 2010, the raw material market was generally at a reasonable level, creating a good external environment for the development of the mold industry. Luo Baihui, executive secretary of the International Association of Molds and Hardware and Plastics Industry Suppliers, said that inflationary pressures remain high in 2011, and raw materials are the focus of the mold machinery industry. As the world economy recovers gradually, the demand for basic raw materials increases, and the long-term trend of rising raw material prices is irreversible. However, due to the large demand for major raw materials such as steel, copper, aluminum and silicon steel sheets, and the large proportion of product costs, the industry is sensitive to changes in raw material prices, especially for raw material prices. The bearing capacity is weaker. Luo Baihui suggested that relevant departments should increase macroeconomic regulation and control and keep raw material prices stable.
On the one hand, China's industrialization and urbanization are accelerating and implementing, responding to the international financial crisis package, and exerting obvious effects on the raw material industry; on the other hand, increasing the pressure on the rapid release of energy consumption and energy conservation and emission reduction in the high-energy-consuming industries at the beginning of the year, etc. The State Council promptly increased macroeconomic regulation and control, made positive progress in the adjustment of raw material industrial structure, energy conservation and emission reduction, and achieved steady growth in production. In 2010, the added value of raw materials industry above designated size increased by 12.9% year-on-year, and the growth rate was 0.9 percentage points higher than that of the previous year. Among them, the growth rate of added value of metallurgy, nonferrous metals, chemicals and building materials industry increased by 13.4%, 12.7% and 15.8 respectively. % and 20%.
Steel industry: Moderate growth in production. In 2010, China's crude steel output increased from 353 million tons in 2005 to 630 million tons, an increase of 9.3% over the previous year, a cumulative increase of 78.5% in five years, and the global share increased from 30.8% in 2005 to 45%. The benefits have improved. From January to November, the metallurgical industry realized a profit of 235.6 billion yuan, a year-on-year increase of 63.1% (down 40.8% in the same period last year). The elimination of backward work in energy conservation and emission reduction has achieved remarkable results. In 2010, the comprehensive energy consumption per ton of steel and steel consumption of key steel enterprises decreased from 741 kg of standard coal and 8 tons of new water in 2005 to 619 kg of standard coal and 4.4 tons of new water respectively. In 2010, the State Council issued several opinions on further increasing energy conservation and emission reduction to accelerate the structural adjustment of the steel industry, further standardizing the production and operation conditions of the steel industry, supporting enterprises to strengthen technological transformation, vigorously promoting energy conservation and emission reduction, and eliminating backward production capacity, effectively promoting the steel industry. Energy saving and emission reduction and structural adjustment. The merger and reorganization has achieved remarkable results. There are 13 enterprise groups with an annual output of 10 million tons of steel. Angang Group and Pangang Group reorganized and merged; Bengang Group merged with Beitai Iron and Steel and reorganized into Bengang Group Co., Ltd.; Tianye, Tiangang, Tianguan and Tiantie jointly reorganized into Tianjin Bohai Iron and Steel Group; Shougang Group merged and reorganized Tonghua Iron and Steel Group Hebei Iron and Steel Group signed a joint restructuring agreement with 12 private enterprises with a “gradual equity integration” restructuring model.
Non-ferrous metals: production remains stable. In 2010, the output of ten non-ferrous metals was 31.53 million tons, an increase of 17.3% over the previous year and an increase of 98.9% over 2005. The output of electrolytic aluminum and electrolytic copper reached 15.65 million tons and 4.79 million tons respectively, up 19.9% ​​and 12.2% year-on-year. Compared with 2005, it has increased by 111.2% and 89% respectively. The achievements of scientific and technological progress are remarkable. Independently developed the beneficiation-Bayer process alumina production technology, the large-scale pre-baked cell electrolytic aluminum production technology independently developed in China has been widely used in China, and a number of copper-nickel-zinc smelting technologies have achieved significant innovations. The energy consumption per unit of product continued to decline, and the elimination of backward production capacity was solidly advanced. In 2010, the comprehensive AC power consumption of aluminum ingots decreased by 192 kWh/ton compared with the previous year. The comprehensive energy consumption of alumina, copper smelting, lead smelting and electric zinc decreased by 3.7%, 3.7%, 4.4% and 1.1% respectively. Production scale structure optimization. Promote the elimination of backward production capacity, during the “Eleventh Five-Year Plan” period, the cumulative elimination of backward electrolytic aluminum production capacity was 800,000 tons, exceeding the completion of 23%. New progress has been made in mergers and acquisitions. The output of the top 10 copper smelting enterprises and the top 10 electrolytic aluminum enterprises accounted for 76% and 64% respectively of the same industry output in the country. After the strategic restructuring of China Minmetals Corporation and Hunan Nonferrous Metals Group, it signed a strategic cooperation framework agreement with Chenzhou City. Chinalco and Jiangxi, Qinghai, China Nonferrous Mining Group and Guangxi Autonomous Region and Taigang Group, Yunnan Metallurgical Group and Baosteel Group Resources Co., Ltd. signed a strategic cooperation agreement. Supporting large-scale key enterprises with conditions to “go global” to participate in the development of overseas mineral resources has made substantial progress.
At the same time, there is a trade deficit in import and export. First of all, the Central Economic Work Conference pointed out that it is necessary to expand imports and promote balanced development of foreign trade. Recently, the Ministry of Commerce has proposed to strive to achieve a basic balance of trade, expand the scope of encouraging the import of advanced technology and equipment, revise and expand the catalogue of encouraged imports, and implement preferential policies for importing free tariffs and value-added taxes. Second, the "Framework Agreement on Cross-Strait Economic Cooperation" stipulates that from January 1, 2011, there will be 176 kinds of mechanical products imported from Taiwan by the mainland to reduce tariffs. Second, the appreciation of the renminbi will reduce import costs and benefit imports. Luo Baihui believes that in 2011, the import of mold industry will continue to grow rapidly, the import and export surplus will be reduced, and there may even be a deficit again.
In 2011, with the cancellation of the three major policies of car sales, old-for-new and small-displacement car purchase tax concessions, and the introduction of the Beijing “blocking plan” in 2011, it may trigger a chain reaction and put pressure on automobile production capacity. To alleviate the overcapacity of the auto industry due to the withdrawal of preferential policies, consideration should be given to encouraging auto exports.
At present, although China is a big country in automobile mold manufacturing, the proportion of exports of automobiles and parts and components accounts for a small share of the global market. Nearly 60% to 70% of Germany's automobile production capacity is exported, and 70% to 80% of Japan's exports. Luo Baihui suggested that the relevant government departments should encourage automobile exports, help enterprises establish pilot networks such as marketing networks abroad, regulate market export order, and strictly manage export qualifications, so that automobile exports can show a pattern of price growth higher than quantity growth.
2. Macroeconomic policy is facing the opportunity of the good mold industry Luo Baihui, the executive secretary of the International Mold and Hardware and Plastics Industry Suppliers Association, believes that from the domestic and international environment, the global economy began to gradually recover in 2011, and the foreign trade market has seen a recovery growth. The overall situation will not Poor in 2010.
(1). The overall economic operation environment is good. In 2010, the added value of the equipment industry above designated size increased by 21.1% over the previous year, 7.3 percentage points higher than the same period of the previous year; the proportion of industrial added value above all scale was 19.4%, and the proportion increased by 0.5 percentage points year-on-year. Export delivery value increased by 29.4% year-on-year, an increase of 9.8% over 2008.
Significant achievements have been made in the localization of major technical equipment. Since the "11th Five-Year Plan", the independent innovation of the machinery industry has achieved fruitful results. In 2010, the output value of new products reached 18.92%, which was 8 percentage points higher than the growth rate of total output. China's manned space flight and lunar exploration project has made significant progress. The Shenzhou series of spacecrafts have been successfully launched. The 3,000-meter deep-water semi-submersible drilling platform with international advanced level has been put into use. The development and application of C919 large-scale passenger aircraft domestic materials has made breakthroughs. Million kilowatt-class nuclear power equipment has been put into use. The required forgings, steam generators, and nuclear main pumps are beginning to have independent manufacturing capabilities.
The pace of optimization and upgrading of industrial structure has accelerated. With the international advanced level of CNC heavy-duty five-axis linkage turning and milling machine tools, the large-scale rapid CNC automatic stamping production line has been successfully operated. The numerical control rate of machine tool output has increased from 47.3% in 2005 to over 50% in 2010. The rate of improvement has increased by nearly 7 percentage points, and the self-sufficiency rate of CNC machine tools has increased by more than 10 percentage points. The pace of restructuring of cross-industry, cross-regional and cross-ownership enterprises has accelerated. Shandong Weichai, construction machinery, automobile three major group restructuring, weapons group merger Baoding Tianwei, Guangzhou Automobile acquisition of Hunan Changfeng, SINOMACH merger and acquisition, Shaanxi drum mergers and acquisitions, etc., have produced good results.
The effect of encouraging consumption policies such as small-displacement passenger car purchase tax concessions, car going to the countryside, and old-for-new trades continues to emerge, and the automobile industry is booming. In 2010, automobile production and sales reached 18.26 million and 18.06 million, respectively, an increase of 32.4% year-on-year, and production and sales reached a new high, and set a new global record. A total of 9.46 million passenger cars were sold at 1.6 liters and below, a year-on-year increase of 31.8%, accounting for 68.8% of total passenger car sales. The energy-saving automobile was fully promoted. In 2010, China's automobile product fuel consumption publicity system was comprehensively established. Under the “energy-saving products benefiting the people project”, the demonstration and promotion of energy-saving and new-energy vehicles was comprehensively promoted, and the public service sector energy-saving and new energy vehicle demonstration and promotion The number of cities has expanded from 13 in 2009 to 25, and 6 cities have started pilot projects for privately purchased new energy vehicle subsidies. Independent innovation in the automotive industry has evolved from individual technology and product innovation to integrated innovation and innovation capacity building. From 2005 to 2010, the export of automobiles jumped from 173,000 to 545,000.
Shipbuilding completion volume, new orders, and orders for hand-held vessels have increased significantly. In 2010, the national shipbuilding completion volume was 65.6 million DWT, a year-on-year increase of 54.6%, of which exports accounted for 80.8%; the newly-accepted ship orders amounted to 75.23 million DWT, which was 2.9 times of the new orders received in the previous year, of which 75.8% were exported ships. As of the end of 2010, the order volume of hand-held ships was 195.9 million dwt, an increase of 4.1% over the end of 2009, of which export orders accounted for 84.6%. Currently, shipbuilding completions, new orders, and hand-held orders accounted for 43.6% of the world market share, respectively. 54.8% and 41.2%. During the “Eleventh Five-Year Plan” period, China's shipbuilding industry's innovation capability has been continuously improved. The three major ship types of bulk carriers, oil tankers and container ships have significantly improved their development capabilities. Some products are close to and reach the world's advanced level; high-tech ship and offshore engineering equipment research and development has been achieved. Breakthrough progress has broken the monopoly of foreign products in the high-end market.
The policy of supporting agriculture and benefiting farmers promotes the level of agricultural machinery. As of October 31, the central government's 15.5 billion yuan of agricultural machinery purchase subsidies have been fully implemented, subsidizing a total of about 5.25 million sets of agricultural machinery and equipment, benefiting nearly 4 million farmers. In 2010, the output of large tractors increased by 77.7% year-on-year; the output of small and medium-sized tractors increased by 4.6% and 19.1% respectively; the output of crop harvesting machinery was 802,000 units, up 9.5% year-on-year; the output of on-the-job machinery increased by 31.3%. During the “Eleventh Five-Year Plan” period, the level of agricultural machinery and equipment has achieved rapid development. The comprehensive mechanization level has increased by 16 percentage points in five years and reached 52% in 2010.
Domestically, 2011 is the first year of the “Twelfth Five-Year Plan”. All industries will thoroughly implement the spirit of the Central Economic Work Conference, implement the scientific development concept, and have a better overall economic operating environment.
In accordance with the central economic work conference, the implementation of the scientific concept of development, the correct understanding of the new changes and new features of the domestic and international situation, the theme of scientific development, and the spirit of accelerating the transformation of economic development mode, the six proposed from the Central Economic Work Conference The main task of the project is to maintain the stable and healthy development of China's economy as the top priority in 2011, so the national macroeconomic environment is conducive to the development of the mold industry. Luo Baihui believes that from the perspective of policy environment, the implementation of a proactive fiscal policy and a prudent monetary policy, and vigorously strengthen independent innovation, all industries need to change the growth mode and optimize the industrial structure, and they need a high level of mold machinery and equipment for the mold industry. Development provides a broad space for development. More importantly, the implementation of the “Twelfth Five-Year Plan”, as well as the development policies of emerging strategic industries, regional development plans and policies to revitalize the equipment manufacturing industry will provide new growth points for the mold industry. (2). Four major unfavorable factors in the development of the industry While maintaining the steady and rapid development of the industry, Luo Baihui reminded that the mold machinery industry should pay attention to various uncertain factors and promote the adjustment and upgrading of industrial structure.
First, the pressure on raw material prices has not decreased. In 2010, the price of steel was relatively low, which made the low-cost environment of the mold machinery industry. It is expected that the prices of major raw materials will resume in 2011, which will push up the cost of the mold machinery industry.
Second, the growth rate of fixed asset investment is lower than in previous years. In 2010, fixed asset investment fell to 30% year-on-year. Fixed assets investment as a leading indicator, the decline in growth, indicating that the mold industry itself slows down the demand for investment products, which will also slow down the economic operation in 2011. influences.
Third, the overall exchange rate of the RMB has shown an upward trend. The import of mold machinery products will continue to grow at a high speed, and the independent innovation of high-end equipment will be more difficult, and the export competitiveness of medium and low-end mold machinery products will be further weakened.
Fourth, trade frictions have intensified. Mainly manifested in the impact of the economic downturn, the trade protectionism of various countries rises, using various trade barriers to restrict imports, such as technical barriers, green barriers, various standard parts, etc., the difficulty of exporting products.
3. Corporate mergers and acquisitions will become more active Luo Baihui, executive secretary of the International Association of Moulds and Hardware and Plastics Industry, predicts that in 2011, the growth rate of production and sales of the mold industry will be around 18%, and the profit growth rate may be lower than the growth rate of production and sales. At the same time that China's economic operation speed drops normally, the structural upgrade of mold machinery products will be more conscious. The mergers and acquisitions of enterprises will become more active. The independent innovation of high-end mold equipment will be more powerful, and the capital investment will increasingly turn to the research and development test field. The efforts of the links are expected to gradually increase, and the pace of upgrading of foreign trade exports will accelerate. Import and export trade is expected to reach a basic balance through hard work. China's position in international counterparts is expected to continue to improve.
(1). The engine industry is difficult to increase significantly. The automotive industry, home appliances, IT and other engine industries have a high base in 2010. Luo Baihui, executive secretary of the International Association of Mold and Hardware Plastics Industry Suppliers, predicts that the automotive industry will be driven by high speed in 2011. Steady growth, growth of 10% to 15%; home appliance industry will show steady and healthy growth, expected production and sales growth of 20%; hardware building materials and plastics industry output value increased by 15% to 20%; mold machinery sales revenue is expected to increase by 17%; IT electronics industry will continue Keeping the high position, but the profit growth rate is falling faster than the production and sales; the bathroom hardware industry is growing by about 15%; the foundry industry has now bottomed out and is showing a steady development trend. It is expected that the production and sales will increase by 20% to 25% in 2011; the rubber and plastics industry will remain in the industry. The growth rate of 10% to 15%; the CNC machine tool industry will maintain stable development, and the growth rate will reach 12%.
(2). High-end equipment and core components are concerned. Luo Baihui, executive secretary of the International Association of Mould & Hardware Plastics Suppliers, said that in the context of China's mold industry adjustment and upgrading, investors should focus on high-end equipment and core components. China's mold industry and sub-industry industrial structure is roughly equivalent to Japan's level in the early 1980s, and Japan's mold machinery industry upgrade began in the 1970s, and its industrial upgrading experience shows that high-end products and core components are the key.
In the context of China's mold industry facing transformation and upgrading, high-end products and core components will be the key breakthrough direction in the future. Enterprises with upstream technology reserves and capable of producing high value-added products will have the right to speak in the industry and lay a solid foundation for the redevelopment after the completion of the upgrade. Luo Baihui believes that from the experience of the development of the mold industry sub-industry, the future breakthrough direction is to develop high value-added aviation, high-speed rail and master the core parts and components of shipping hydraulic components; focus on the development of CNC and standardization technology; Japan's high-speed rail in its The government has supported the localization of key technologies such as system integration. From the perspective of the development of mold machinery, CNC machine tools will be the highlight of investment, and the future development of domestic-funded enterprises will be large. From the perspective of the development of the machine tool industry, the core components such as high-end machine tool import substitution and numerical control system have become the main direction of industrial upgrading. In 2009, China's machine tool production value ranked first in the world for the first time, but the overall manufacturing level was low. A large number of high-end machine tools and key components depended on imports. The industry's import dependence was 30%, and the export export degree was only 9.2%. In the future, high-end equipment import substitution and core components will become the direction of industrial upgrading. 4. CNC mold industry is in the strategic development period CNC machine tools are the mainstream products of the mold machinery industry. Driven by demand, the output of CNC machine tools in China has maintained rapid growth. In the past five years, the average annual compound growth rate of China's CNC machine tool production was 37.39%. The average annual compound growth in the past 10 years was 29.94%, and the compound growth in the past 15 years was 22.10%. In 2010, the consumption of CNC machine tools exceeded US$6 billion, and the number of units exceeded 100,000 units. Luo Baihui believes that CNC machine tools have become the mainstream of mold machinery industry consumption, and China's future CNC machine tool market is huge. (1). Since the industry's safety margin has been guaranteed to enter the "Eleventh Five-Year Plan", the state has successively promulgated "Several Opinions on Accelerating the Revitalization of Equipment Manufacturing Industry" and "National Medium- and Long-Term Scientific and Technological Development Plan"; in 2009, in response to international finance The impact of the crisis, the State Council has also issued the "National Equipment Manufacturing Revitalization Plan." Under the national policy of revitalizing the equipment manufacturing industry, the state has issued a series of policies to support the industry. Industrial policies, import and export policies, and taxation policies have greatly promoted the rapid and rapid development of the mold and machine tool industry in recent years. The benefits that tax incentives bring to companies have led to a significant increase in corporate profits. The strong support of the policy has given the industry a special advantage, which has guaranteed the rapid development of the industry and a high margin of safety to a certain extent.
(2). CNC mold industry promotes economic restructuring On September 8, 2010, the State Council held an executive meeting to deliberate and adopt the “Decision of the State Council on Accelerating the Cultivation and Development of Strategic Emerging Industries” in principle, high-end equipment manufacturing, energy conservation and environmental protection, and new generation information. The seven industries of technology, biology, new energy, new materials and new energy vehicles will focus on accelerating their efforts, and the state will strengthen policy support for fiscal, taxation and finance. Feng Fei, director of the Industry Department of the Development Research Center of the State Council, predicts that the next decade will be a decade of vigorous development of strategic emerging industries. By 2020, strategic emerging industries will account for more than 20% of industrial added value.
(3). The demand for CNC machine tools in the rising period of the industry boom comes from the downstream fixed assets investment in the machinery industry. Since 2004, automobiles and parts, aerospace equipment, high-speed trains, military, electronic information, electrical equipment, ships The rapid expansion of production capacity in the construction machinery, molds and other industries has driven the rapid growth of machine tool consumption. Luo Baihui believes that driven by the national revitalization of equipment manufacturing industry and international industrial transfer, China's equipment tool purchase investment growth rate will continue to maintain about 20% in the next 5 to 10 years, and the demand of the machine tool industry will continue to maintain rapid growth.
(4). The economic development of the 12th Five-Year Plan is in the process of realizing the transformation of economic growth mode. The advanced manufacturing industry is the transformation direction of traditional manufacturing industries, and the technologies of traditional industries such as automobiles, home appliances, machinery, molds, etc. Transformation, the demand for CNC machine tools continues to climb; the development of high-tech industries such as electronic information, bioengineering, new energy and new materials has opened up new demands for precision, high-efficiency and special machine tools; from the analysis of regional development, the upgrading of China's eastern industries The revitalization of old industrial bases such as Northeast China and the development of the central and western regions have accelerated the pace of providing domestic markets for the development of CNC mold industry; economic globalization, transfer of international capital and industry to China, exchange of international technology and talents, and strong international trade in China. Development, etc., provides an external environment for the development of China's CNC mold industry, which makes us in a rare strategic development period.
(5). In the middle of industrialization, the mold industry has surpassed short-term economic fluctuations. The factors that have had a huge impact on the Chinese economy in recent decades have also played a positive role in the development of China's mold industry. Like the long-term good China macro economy, it has become the best annotation for the mold industry's sustained rapid development in the past 30 years. Luo Baihui said that China is currently in the middle of industrialization, that is, from the solution to the shortage-oriented opening to the construction of economic power, automobile, steel, real estate, building materials, machinery, electronics, die-casting, injection molding and other high-heavy-based growth. The industry's strong development momentum constitutes a huge demand for the mold market. China has surpassed Japan to become the world's largest mold market. It is estimated that the output value of molds in 2015 will exceed 250 billion yuan.
(6). The industry pattern changes relatively slowly. Due to the high technical content and technological requirements, the CNC mold industry is a technology and capital-intensive industry. The industry barriers are very high. The industry pattern changes slowly in both domestic and global markets.
(7). Closely related to fixed assets investment in the downstream industry. The mold belongs to the machinery industry, and the machinery industry is closely related to the fixed assets investment of the downstream industry. About 60% of the downstream industry's fixed asset investment is used to purchase mold machinery products. The proportion of equipment and equipment purchased in fixed assets investment remained at around 20%, and remained stable for a long time. Therefore, in the downstream industry of the machine tool industry, the main part of fixed asset investment is used to purchase equipment manufacturing tools - machine tools. Through statistics, it is found that the growth rate of fixed assets investment in the downstream industry of machine tools is much faster than the average growth rate of the whole society. 5. Industrial growth highlights the role of domestic demand. In 2011, the international environment for industrial development in China became more complicated. The current global economic recovery is not enough, and it is difficult to improve at all in the short term. The unemployment rate in the United States and the European Union remains at a high level of 9% to 10%. Without employment and no innovation, the global economy continues to grow and lacks stamina. The development of strategic emerging industries will require a long-term process, and the global economic recovery will occur in the short term. It is difficult to achieve a fundamental improvement. Luo Baihui said that from the domestic situation, China's current economic development is in a critical period of transition from a rebound to a stable growth. In 2011, consumption will continue to grow. During the "Twelfth Five-Year Plan" period, the accelerated development of urbanization will form a powerful driving force for the expansion of consumption. The central government will safeguard and improve people's livelihood as the fundamental starting point and foothold for expanding consumption, and promote the expansion of consumption from temporary incentive policies to normalization policies. The establishment of a long-term mechanism to ensure the expansion of consumer demand, driven by the steady growth of domestic consumption, the production of light industrial, textile, home appliances, automobiles and other consumer products is expected to maintain a high level of growth.
Investment growth will slow down, but the investment structure is further optimized. This year is the first year of the “Twelfth Five-Year Plan”. With the start of the “12th Five-Year Plan”, the construction of water conservancy and affordable housing projects, the acceleration of economic development in the central and western regions, industrial transfer and the development of strategic emerging industries. In addition to factors such as the continuous refinement and implementation of the State Council's policy on encouraging and guiding the healthy development of private investment, the gradual expansion of the private investment sector will play an important supporting role in this year's investment growth. Investment is still the main force driving industrial growth. Structural adjustment and technological transformation will be the focus of industrial investment. Industrial investment is expected to continue to maintain a high growth rate.
Exports will see volatility growth. At present, the economies of various countries have recovered, and the speed of international market demand expansion, despite the further diversification, complexity and normalization of trade protectionism, China's product exports will face more trade barriers and increased pressure on the appreciation of the RMB exchange rate. However, exports in 2011 It will still maintain a certain growth.
Taking into account various factors, the domestic and international environment facing the development of China's industrial communications industry in 2011 is still very complicated, and the task of achieving stable growth is quite arduous. According to the overall requirements and main expected targets of the economic work proposed by the Central Economic Work Conference, it is expected that the added value of industrial enterprises above designated size will increase by about 11% in 2011, among which, the raw material industry will grow by 10.5%, the equipment manufacturing industry will increase by 16%, and the consumer goods industry will grow by 11%. %, the electronics industry grew by 13%, export sales increased by about 10%; industrial fixed asset investment is expected to grow by about 19%, domestic demand is further enhanced, and the industrial structure continues to be optimized.

6. Measures: Accelerate transformation and upgrading to enhance the core competitiveness of the industry
Promote the smooth and healthy operation of the industrial economy. Further consolidate and expand the results of the response to the financial crisis, implement policies and measures to expand domestic demand, promote consumption, and promote domestic consumption, such as home appliances to the countryside, home appliance replacement, agricultural machinery purchase subsidies, and energy-saving automobile promotion, support the expansion of building materials to the countryside, and promote energy-saving equipment into enterprises. We will comprehensively strengthen the construction of quality brands, enhance the ability of new product development and brand creation, and adapt to the needs of urban and rural consumption structure upgrading. Encourage green consumption and safe consumption. Strengthen operational monitoring and analysis and coordination of production factors. Do a good job in the supply of various industrial products to promote the basic stability of consumer prices.

Accelerate the adjustment of industrial structure. Continue to organize and implement special projects for the revitalization of key industries and technological transformation, and give play to the optimization of industrial investment structure through technological transformation. Develop and release key industry technology policies and technical guidelines. We will improve the energy conservation assessment and review system for industrial investment projects and deepen the industry's energy efficiency standards. Promote the implementation of cleaner production and guide the development of circular economy. In accordance with the elimination of backward production process equipment and product guidance catalogue, develop and implement the 2010 target tasks. Focusing on industries with significant economies of scale, such as steel, petrochemical, nonferrous metals, building materials, automobiles, and ships, we continue to promote new progress in mergers and acquisitions. Strengthen the management of major corporate mergers and acquisitions transactions.

Focus on optimizing the development environment of SMEs. Introduce new SMEs' standardization standards, study policies and measures to support small and micro enterprises, encourage SMEs to enter productive services and strategic emerging industries, and accelerate the development of “specialized and special” SMEs. Formulate guiding opinions for accelerating the construction of SME service system, and do a good job in building public service platforms. Continue to implement cooperation agreements with the four major state-owned commercial banks. Promote the establishment of small business loan risk compensation funds in places where conditions permit, and continue to implement the business tax reduction and exemption policy for SME credit guarantee institutions, and take measures to ease the financing difficulties of small enterprises. Encourage and guide enterprises to improve their management level. Effectively reduce the burden on SMEs and promote the establishment of long-term mechanisms for reducing burdens.

Advance the in-depth integration of informatization and industrialization. Formulate and implement a number of opinions on promoting the integration of the two. Strengthen the construction of national-level two-integration test zones, build a number of industrial service demonstration centers and training bases, and continue to implement the informationization promotion project for SMEs. Continue to promote the industry's typical experience and improve the level of industry information. Organize the implementation of core infrastructure projects such as integrated circuits, flat panel displays, and key components to enhance the core competitiveness of the electronic information industry. Develop and upgrade the software industry, support R&D and industrialization of Internet-based software and embedded software. Actively develop the application of the electronics industry. Accelerate the development of 3G and fiber-optic broadband networks, accelerate the development and industrialization of TD-LTE, coordinate the deployment of next-generation Internet, and accelerate the innovation and transformation of the communications industry.

Efforts will be made to promote the integration of military and civilian development. We will improve the military market access and exit system, encourage and guide the civilian enterprises to participate in military construction in an orderly manner, and create a moderately competitive, standardized and orderly market environment.

Strengthen and improve the management of the Internet industry and maintain network and information security. Adapt to the requirements of the development trend of the Internet and mobile Internet, increase the basic management of the Internet industry, and standardize and guide the healthy and orderly development of the Internet industry.
 

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