In recent years, the Chinese furniture market has developed rapidly and the market is huge. The Shanghai furniture has sales of several billion yuan every year. This situation has attracted the attention of global furniture manufacturers. Chinese furniture faces two major challenges: First, furniture manufacturers in ASEAN countries compete for the market share of medium and low-end furniture; second, European and American furniture manufacturers seize the high-end furniture market. In the face of the influx of foreign furniture, high, medium and low-end furniture have strong competitors, what should China furniture manufacturing do? This has become a hot spot for people in the industry to think about. At present, there are nearly 40,000 furniture enterprises in China with more than 3 million employees. In 1997, the total output value of furniture reached 78 billion yuan and exports reached 1.8 billion. Consumers reflect that entering the furniture market is like entering a labyrinth of prices, making it difficult to distinguish. The foreign furniture is large in volume and low in gross profit. For example, the 7-piece table and chair, the US ex-factory price is only 140 US dollars, plus 10% commercial gross profit, the market price is 154 US dollars (about 1300 yuan), and the same type of dining table in China. The chair is priced at RMB 3,500. Faced with the powerful shock wave of high-priced and low-priced foreign furniture, we must not cause the domestic furniture enterprises to think: First, we should vigorously create a set of furniture with traditional Chinese style, and compete with imported products. The Chinese country has a history of thousands of years, especially the furniture of the Ming and Qing Dynasties is known as the "one of the East". Of course, today we cannot copy the tradition, but should design the modern furniture reasonably based on the traditional furniture and the modern people's life philosophy. Second, strive to improve product quality and lay a good brand strategy. Furniture is a kind of durable consumer goods. Relatively speaking, the price is relatively high. The average person can only invest once, so he pays special attention to quality. Large-scale enterprises have advanced production equipment, advanced technology, and production according to national technical standards, and the quality is relatively stable and reliable. The problem lies in that some small and medium-sized enterprises, especially small and small enterprises, have no equipment, no technology, shoddy work, and cut corners. They often turn off this year and next year. They make a shot and make a place to change. It is a short-term behavior. As a result, it is corrupted. The reputation of Chinese furniture. Today, when imported furniture is driven straight into the market, it is the fundamental method to improve the quality and create a number of famous brands that are comparable to international brands and accepted by consumers.
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