Plate-type and solid wood furniture in the price torrent flooded the market battle

From the news that the Lushuihe plate is about to increase in price, to the policy of continuous upward adjustment of hydropower and oil and gas released in the second quarter, the manufacturing cost of furniture enterprises is still rising under the thick smoke of the market price war. The price increase of the substrate was not news. In the past two years, the prices of various types of materials have increased several times. The rise of raw materials is a problem that furniture companies and flooring companies have been facing in recent years. And, with the continued consumption of forest resources, the price of the substrate will gradually increase. "Wool is on the sheep", the price of furniture finished products will rise after the price increase of the plate, the store side and the merchants are intimidated. During the visit during the May Day period, most of the stores indicated that they had not received the price increase notice from the manufacturer. At the same time, however, it was discovered that a number of well-known panel furniture brands will revoke several sets of low-cost combination packages after May 1st. When the entire furniture industry is changing from selling wood to selling culture, product price increases have become an inevitable trend. A five-page, five-piece leaflet leaflet distributed around the world may soon become history. The price increase of furniture has directly affected the market competition for panel furniture and solid wood furniture. Panel furniture has occupied 70% of the furniture market share with its fashionable and low price. If the panel furniture is likened to a psychedelic cat, the solid wood furniture is a rustic dog. Losing the price advantage, how will the panel furniture be picked up? Will the battle of this cat and dog war turn around? The implementation of environmental protection to strengthen the custom-made plate furniture in the country with a market share of 70%, but has not been able to linger in the Shanghai market. The Shanghai people’s solid wood complex is referred to as “yuan”. From the old houses in the 1920s and 1930s, solid wood and Shanghai people have already formed an indissoluble bond. In addition, many local consumers said that solid wood furniture is more "material", and the environmental protection of panel furniture makes them worry. Unlike solid wood furniture, which focuses on the smell of paint, the core of the environmental protection of panel furniture lies in the sheet. E1 grade sheet metal has always been an environmentally friendly sheet that is highly respected in the industry. Almost all of the panel furniture brands have already put on the E1 jacket, and even more, they advertise that they use E0 grade panels. However, the flood of E1 did not make the panel furniture get rid of the 'no environmental protection' crime. A veteran of the furniture industry once said that the price of many panel furniture on the market has made him unable to understand. According to the current price of raw materials, he can't imagine how such a low price can guarantee the normal operation of the company, and some of them are also some. famous brand. Also in the visit, it was found that imported plates are gradually becoming a new environmental term for E1. World-renowned panel makers such as Odson Sheets and German EGGER are favored by domestic furniture companies. In actual use, the price of products made from imported plates of the same brand is at least 30% higher than that of domestic plates. In addition to E0, E1 grade particleboard, MDF, honeycomb panels are a new highlight in environmentally friendly panels. According to Wang Wenbo of I&D's ideal space, the honeycomb panel is structurally stable due to the influence of humidity. After the product is placed for several months, the test can still reach the E1 environmental standard. He said: "The furniture will be at the peak of the three months after the factory is released. The products that are truly environmentally friendly must stand the test at any time." "Environmental protection needs to spend money" and "10,000 yuan of plate furniture is not expensive" is the previous Another point of view of a senior person. "Providing personalized customization services for customers" is an interview with two executive directors, namely, Dong Wenlong, deputy general manager of Maihe Furniture, and Ma Baolin, general manager of Vemma Furniture. The “customized service” that coincides with each other is also the self-value-adding method of panel furniture. Compared with solid wood furniture, panel furniture provides customized services for consumers, fully satisfying the functional needs of small-sized owners and the individual needs of large-sized owners. The transition from manufacturing to service industry is another killer for panel furniture. The color is dull, the style is dull is the pain of solid wood furniture forever? Solid wood furniture has been favored by local consumers to a certain extent. When the elders chose furniture for newlywed couples, they also focused their attention on solid wood furniture. Compared with the 'lightweight' plate of the panel furniture, the solid wood furniture is made of materials. Moreover, the Shanghai market has clear regulations on the types of solid wood furniture and strong market supervision. Except for the specified 166 types of wood, it is not allowed to mark the alias and local common name of wood. And together with the place of origin, clearly marked on the merchandise sign. Let consumers feel more assured and reliable when buying. However, the style and color of solid wood furniture is too moderate, not in line with the aesthetic orientation of young people, and has become a criticism of its competition for more market share. On the eve of May 1st, I visited the store that mainly sells solid wood furniture. I saw that the light-colored solid wood homes represented by pine and ash have an increasing trend, and there is also a new direction for solid wood furniture. At the same time, it is quite easy to see the combination of wood and wood in the field of children's furniture. Based on the psychological characteristics of the parents who favor the solid wood furniture and the children's tendency to look good and fun, some well-known children's furniture is made of solid wood. The plates are combined with details such as engraving and handles to make the whole product durable and beautiful. The use of light-colored materials and the combination of wood and wood have brought a breeze to the solid wood furniture market with dull colors.

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