The "four major defects" in the bathroom market

Core Tip: Every company hopes to occupy a favorable position in the market and create value for the company. However, with the continuous changes in the sanitary market in recent years, it is no longer so easy to seize the market and increase profits.

Every company hopes to occupy a favorable position in the market and create value for the company. However, with the continuous changes in the sanitary market in recent years, it is no longer so easy to seize the market and increase profits. Relying on the traditional way is outdated. How to adopt new methods to win in the new situation is a matter that sanitary ware entrepreneurs should care about. For the sanitary industry, the production cycle, production workmanship and craftsmanship of high-quality sanitary ware are very demanding. However, the price is also high, so there are some dealers who are eager for a small profit, choose to find a small company in the local area for their own brand, or set up their own factories for processing, in an attempt to cross the sea.

Some small bathroom industry plus workshops have also added some equipment, it is not difficult to find that the 700-800 yuan / set of low-end sanitary ware is very popular with consumers. In the past two years, the production of sanitary products began. The price of the bathroom market is chaotic and the quality is not guaranteed. Pressure from upstream companies, competition among bathroom dealers, and consumers' enthusiasm, the bathroom industry dealers can be described as "besieged", many are looking for ways to survive and develop. However, in addition to their own subjective efforts, manufacturers' product quality is guaranteed, development models are limited, service quality is unstable, and the market is indiscriminate in price wars. These issues have become a major issue for distributors.

Quick success

For the sanitary industry, the production cycle, production workmanship, and craftsmanship of high-quality sanitary wares are very demanding, but the prices are also high. Therefore, some dealers have chosen to find small businesses for local OEMs, or I set up a factory to process on my behalf, trying to cross the sea. The person in charge of Faenza sanitary ware analyzed that this situation is very harmful to the brand-operated merchants who regulate the operation, and also affects the overall image of the door and window enterprises.

Restricted by traditional models

All along, people's production and sales routes are relatively simple. With the increasing demand in the sanitary ware market, some sanitary ware brands have not been able to keep up with the management due to inadequate management, but the order has been reduced and the quality has been reduced. According to this mode of operation, it will inevitably restrict the development of enterprises, and those enterprises that insist on quality will also usher in development opportunities in the adjustment of the industry. Of course, this requires the coordination and guidance of industry organizations, and regulating market behavior is particularly important.

Ignore after sales service

Service has become the most concerned issue for bathroom consumers, and it is also a magic weapon for enterprises to improve their competitiveness. Under this premise, the service of the sanitary industry has become the focus. In order to meet the service needs of consumers, the Chinese sanitary ware industry is now paying more and more attention to service and brand image.

Sanitary ware is quietly entering thousands of households with its beautiful appearance and function. However, sanitary ware (toilet, fashion bathroom cabinet, hardware, shower column, etc.) is a relatively complicated product, coupled with the bathroom industry, the bathroom industry There is no clear industry standard, so it is difficult to protect the rights and interests of consumers. Therefore, the service has become the most concerned issue for bathroom consumers, and it is also a magic weapon for enterprises to improve their competitiveness.

Any product, in the process of consumption and use, will cause some problems more or less, the aging of parts and components, and the inadvertent damage during use will bring inconvenience to users. The production of sanitary ware is a combination of multiple processes and multiple parts processing. The design and production of a product generally takes 20 to 35 days or even longer. The performance of fashion bathroom cabinets, hardware, toilets and other sanitary products depends not only on the quality of the products themselves, but also on the installation process and use. As a commodity, sanitary products have their inevitable defects: the condition of dry and wet separation, improper maintenance during use, etc., it is easy to cause the bathroom products to produce such phenomena as tabletop discoloration, breakage, and door hinge detachment. Therefore, the after-sales situation is more complicated and it is not difficult to understand. In the face of many complicated problems, if there is no good after-sales guarantee, the protection of consumers' rights and interests can be described as empty talk.

Regardless of the brand awareness of the company, good service is the foundation of development. Agents are an effective channel for enterprises and product brands to spread in the market. Therefore, enterprises should not neglect the terminal service links and should serve the terminal market. From the perspective of time, with the continuous improvement of people's living standards, the pursuit of high-quality living products. It can be found that a single quality can no longer meet people's needs, and the quality of after-sales service affects the health and long-term development of sanitary ware from another aspect. He is like a sword, piercing the body of the consumer, deeply affecting consumers.

Blindly pursue price war

For a long time, merchants have taken price war as a profit tool. Many sanitary ware manufacturers have implemented channel sinking, specializing in secondary and tertiary markets, in order to expand the scope of staking, and form a comprehensive and solid marketing network. The Hopu bathroom industry has also joined the ranks. It is not difficult to find that the medium and low-grade bathroom of 700-800 yuan/set is very popular among consumers. In the past two years, some small sanitary industry plus workshops have also added some equipment to start producing sanitary products. The price of the bathroom market is chaotic and the quality is not guaranteed.

Concerned about surprises

Label: "four major defects" in the bathroom market

Previous: How does the inverter work? Next: Sexual UV coating development takes into account double standards