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Safe housing and livelihood real estate are hot words in 2011. This year, the state announced 10 million sets of affordable housing and shantytowns to enter the market. Faced with such a huge market, the building materials sector is expected to stimulate demand and promote new developments in the industry. However, different parts have their own industry characteristics. To this end, Sina Real Estate reporter interviewed Zou Chuansheng, president of China Stone Association, to understand the market feedback of the stone industry on the protection of housing. Stone use is the future trend. President Zou Chuansheng told reporters that the society has entered the Neolithic Age and the use of stone is becoming more and more extensive. Kitchens, bathrooms, office buildings, garden landscapes, stone carvings, public building floors, facades, etc. are all made of stone. The use of stone is a big trend in the future. This is not a retrogression of the times, but an upgrade of consumption. Natural stone overcomes the high energy consumption and high emissions in the industrialization process. For example, a cement can be made with dozens of tons of standard coal, and the stone only needs a few tons of standard coal. Rapid growth of the stone market According to official statistics, in the first quarter of this year, the sales revenue and profit of stone reached a growth rate of 20% to 30%. The main market for stone use is the use of buildings, and with the process of urbanization in China Continued to increase. And with the development of stone, a new industry of stone conservation has been derived, that is, cleaning and refurbishing the surface of the stone, the old stone can be re-thinned, and the stone that has penetrated can also absorb the permeate through technical means, after-sales service. Perfection can promote the development of the industry. Stone needs to be upgraded to necessities for life. The country is vigorously developing affordable housing. It is expected that the future affordable housing will account for 50% of the market share. But what is the reflection of stone on the housing market? President Zou Chuansheng told reporters that in the past, the stone market was mainly reflected in the medium and high-end real estate projects. When the country is committed to the housing market, high-end real estate is also present. This is the traditional stone market, and it must be well grasped. The housing is to meet the housing needs of low- and middle-income people. Having real estate is the goal that people pursue. The state advocates "residence and residence". The residence does not equal all. The residence can be used to meet the housing needs or to satisfy the rental. Demand, if it can make people rent a house with relatively good decoration, this is also an improvement. For the construction of affordable housing, the enthusiasm of stone enterprises may not be very high, which is the current situation under the constraints of consumption levels, because the economic law determines the profitability of enterprises. However, with the increase of people's economic income and consumption level, stone will also become a necessity from luxury consumer goods. Stone enters the family is the trend and trend. People's pursuit of consumption upgrade is a trend that cannot be changed and blocked. Of course, we are also studying stone standardization and industrialization to reduce production costs. This is a big topic. Stone is natural and cannot be done exactly. The Chinese people’s consumption philosophy is to be symmetrical. It is difficult to move, so it is also necessary to change the consumption concept of the masses. This is the direction in which companies are working hard. On the other hand, it also relies on the effective docking of upstream and downstream enterprises in the industrial chain to reduce intermediate links. Although the stone industry mainly focuses on medium and high-end real estate projects, there is not much investment in the housing market. On the one hand, due to the particularity of the stone industry, stone reflects the grade of housing construction. The economic law restricts the expansion of the company's security premises. If low-grade stone products are used in the housing projects in order to reduce costs, it is better not to use them. However, with the improvement of people's living standards and income, when luxury goods become necessities, the consumption of stone in the housing market is unstoppable. The market data in the first quarter also proves this. The housing market has potential consumption power for stone. . In order to promote the limited docking of the upstream and downstream of the industrial chain, Sina Real Estate's "Top 100 Docking and Building Boutique" Fujian Station Purchasing Conference will be held in Fuzhou on June 9. To this end, President Zou Chuansheng also expressed his views on this meeting. He believes that Fuzhou Purchasing will be a good activity. For the stone industry to expand the market, it is a good opportunity for real estate to reduce the procurement cost. I hope that the top 100 docking and joint construction of Fujian Station will be a complete success.