China's hardware industry will continue the momentum of structural adjustment, but at the same time there will be some bright spots. The polarization of hardware companies will intensify. Some enterprises that do not adapt to market competition will withdraw from the market competition through different channels, and the hardware giants will gradually surface. "Internationalization of domestic competition and domesticization of international competition" will be the characteristics of the development of China's hardware industry in the next few years, and will present six major trends.
(1) The integration of domestic and foreign enterprises will further accelerate. In order to improve their own strength and expand the international market more quickly, domestic hardware enterprises will accelerate the integration with foreign enterprises through various means to improve product quality and enhance competitiveness. While continuing to expand the markets of traditional countries such as the United States and Japan, it will also bloom in Southeast Asia, the Middle East, Russia, Europe, and Africa.
(II) The polarization of enterprises will be further intensified The next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high-speed shock is that the current trend of polarization in the hardware kitchen and bathroom camp is expanding. It is expected that there will be no more hardware companies that can truly survive in the market in the next few years. However, this high-speed shock in the hardware industry will bring huge opportunities, and the result of the shock will make the market operation more rational.
(3) Capital operation in the industry will become more active, and cooperation between enterprises will be significantly strengthened. In the context of global competition, in order to obtain a favorable competitive position and enhance competitiveness, industrial capital is another theme of industry operation. In 2004, Supor and Vantage were listed, and Hongbao was also actively working for the listing. Wanhe’s capital market operation will not stop due to the failure of the restructuring of Yuemeiya. From the perspective of capital, the current main feature is the expansion of capital. From the perspective of competitive behavior, cooperation in resource sharing among enterprises is increasing.
(IV) Market competition will shift from price-based to high-quality, high-tech products. With the deepening of competition, the profit margins of all stages of the hardware industry chain are being compressed, and the space for price reduction is decreasing. More and more enterprises realize that price competition cannot establish core competitiveness alone, and it is not the direction of long-term development, so as to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high technology content, differentiated products as a long-term solution for enterprise development, sought new market demand, and established new economic growth points (enter small appliances and Other similar industries) to achieve sustainable development of the company.
(5) China's position as a global hardware manufacturing center will be further consolidated With the acceleration of China's integration into the global economic environment and the rapid rise of economic power, China has become the most dynamic economic region in the world. China's economic facilities are relatively complete, industrial development is relatively mature and labor costs are low. It has the comparative advantage of becoming a global hardware manufacturing center, and the export-oriented development of hardware manufacturing is obvious.
The strengthening of the central position is first manifested in the overall growth of the export of hardware products in recent years: the export growth rate of major hardware products is higher than the growth rate of production, higher than the growth rate of domestic market sales; the main hardware and electrical products are fully blooming, not only The traditional export-oriented products such as power tools, hand tools and construction hardware products have a high growth rate, and the export growth rate of kitchen appliances and sanitary products with a small proportion of exports in the past is also very obvious. The huge market and central gravity will further attract the transfer of hardware multinational manufacturing centers to China.
(VI) The sales channels will undergo profound changes, and the competition among channels will become increasingly fierce. Due to the oversupply of domestic hardware and kitchen products and the increase of quality pressure, sales channels have become one of the key competitive factors, and the competition for channels has become increasingly fierce.
1: The kitchen appliance manufacturer has strengthened the control of the retail terminal, strives to reduce the sales link, saves the sales expenses, and makes the sales channel develop in the direction of specialization. The enterprise sales model is developing in the direction of adapting to various markets at the same time.
2: The trend of sales industry has made the status of large-scale home appliance chain stores continue to rise, and the control ability of the industry has increased. Participation and triggering price competition, which was mainly dominated by manufacturers. With its broad market coverage, procurement scale and cost advantages, large retailers will increasingly control their production companies in terms of product pricing and payment delivery.
The international market requirements for China's hardware products will gradually evolve and change. There will be higher requirements for the quality, packaging and delivery deadlines of Chinese products, and even gradually extend to the production process and product research and development, and the products and environmental protection, energy Resources and humanities are combined.
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