A Hydraulic Tool is a type of tool that uses hydraulic power to perform various tasks. It operates by using fluid pressure to generate force and perform work. The hydraulic power is typically generated by a Hydraulic Pump, which pushes hydraulic fluid through a series of hoses and into the tool.
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In 2013, as the macro economy improved and the real estate market flourished, flooring companies strategically adapted their approaches to the high, mid, and low-end markets. This period marked a significant industry restructuring, with many businesses navigating through challenges while preparing for a new era of growth. The floor industry was on the brink of a promising transformation.
With the overall market showing signs of recovery, the high-end segment remained resilient. According to Mr. Lin, who oversees flooring operations at a major company, high-end solid wood flooring remained unaffected during the 2012 downturn. In fact, sales even increased in some cases. A sales representative from a well-known brand noted that although total sales declined, a premium product priced over 1,000 yuan per square meter saw strong demand.
“This trend shows that high-end consumers are still confident in their spending power, and the market remains stable despite economic fluctuations,†said a Fringel floor sales team member. He added that most high-end customers aren’t driven by price but by quality, design, and service. These buyers often prioritize unique materials like rare woods such as rosewood, teak, and sandalwood, seeking both aesthetic appeal and long-term value.
Customization is now a key strategy for flooring companies aiming to capture the high-end market. For example, Pleasant Floor launched its "Miki Workshop" line in Zhangzhou, offering tailored solutions that match individual customer preferences. According to Chen Wei, head of Pleasant Floor, high-end clients are more interested in craftsmanship, design, and personalized service than in cost alone. They seek products that reflect their artistic tastes and lifestyle choices.
Meanwhile, the mid-market found opportunities through affiliate marketing. Although these customers are more sensitive to economic conditions, they represent a growing segment. A brand manager explained that in 2012, many middle-income consumers shifted toward lower-priced options due to uncertainty. However, with better coordination among distributors, companies have been able to expand their reach and offer more value to this group.
As the mid-range market gained momentum, collaborations and joint promotions became powerful tools. Wang Liangping, responsible for layout flooring, emphasized the importance of resource sharing and efficient use of manpower and materials. This approach not only benefits the company but also enhances consumer satisfaction, attracting more mid-tier buyers.
In the low-end market, stability was the focus. With a large share of the market, many brands focused on maintaining volume rather than chasing profits. Low-end customers are highly price-sensitive, which influences how brands operate. As one insider noted, “Even if profit margins are thin, securing a large market share can make a big difference.â€
The low-end segment remains crucial for many flooring companies, especially those trying to expand into higher segments. By maintaining a strong presence in this area, brands can build a solid foundation for future growth. As the industry evolves, strategic diversification across all market tiers becomes essential for long-term success.