Create an industrial chain alliance, Shenyang machine tool force development short board

Abstract Integrate the global machine tool supply chain system with scale advantage to create a quality project. This is the recent vision of Shenyang Machine Tool. “I believe that no company can refuse to cooperate with Shenyang Machine Tool. Siemens has also developed it with us.&...

Integrate the global machine tool supply chain system with scale advantages to create quality projects. This is the recent vision of Shenyang Machine Tool.

“I believe that no company can refuse to cooperate with Shenyang Machine Tool. Siemens has also jointly developed with us.” Guan Xiyou, Chairman of Shenyang Machine Tool Group, understands his own advantages.

Transform and challenge traditional models
It must be acknowledged that in the past, the development model of Shenyang Machine Tool was mainly based on scale expansion, which also made the company's annual production of machine tools over 20,000 units.

However, Guan Xiyou believes that this development model is not sustainable. First, in 2009, Shenyang Machine Tool Group completed an output value of more than 12 billion yuan. However, if the group can become the world's number one in 2015, and its output value will reach 20 billion yuan or 30 billion yuan, it is difficult to achieve its goal by this simple scale expansion development model.

Secondly, China is already a highly international market. The world's first-class machine tool enterprises have already provided the most satisfactory services to customers as the most effective means of competition. Most of the domestic enterprises are in the early stage of industrialization. The prominent symbol is the factory system. The cost management system is the same, and the same is true for Shenyang machine tools. This kind of system makes the company always at the lowest end of the entire manufacturing chain - manufacturing, the profit level of this link is the lowest.

Guan Xiyou said that the company's strategic goal is "internationalization, world-class". Only in this way can the company be a world-class machine tool manufacturing enterprise.

Guan Xiyou said that if the group's turnover reaches 25 billion yuan in five years, it will be the world's number one. But what is important is that the company's newly developed CNC machine tools will reach the world's advanced level in five years.

"What should we do in the face of the gap? We cannot do without such an environment, and we cannot change the rules of the game. Therefore, we must implement strategic transformation proactively and promptly while taking into account manufacturing."

Specifically in product development and manufacturing, Shenyang Machine Tool proposed to completely eliminate ordinary machine tools in the next three years. It is understood that the Shenyang-based machine under the group set up an OEM special implementation team in September last year. By the end of last year, the monthly output of its OEM machine tools had exceeded 1,000 units.

At the same time, at the Nanjing Machine Tool Show in April this year, Shenyang Machine Tool Group launched a series of new five categories of products for the international market: new trampoline series, new CAK series, new HTC series, new vertical machining center series and new Horizontal machining center series.

The launch of this new five-category product reflects an important product strategy of Shenyang Machine Tool: low cost and internationalization.

“How to achieve the world's leading level in the shortest time? It is difficult! Although our turnover and market structure are easy to reach the first place, it is very difficult for the product level to challenge the world first.”

Guan Xiyou said that one of the reasons why German manufacturing is so developed is that its entire socialized research system is approaching perfection. However, there is a big gap in this aspect in China, but the real environment is like this. How to do it? Shenyang Machine Tool thought of a way to build a strategic alliance in the supply chain.

Supply chain, creating a new model of collaborative management
One's energy is limited, as is a business. There are many links in the production chain of machine tools, and it is impossible for one company to achieve the ultimate.

Guan Xiyou said that I have you, you have me, mobilize all positive factors, and join in the process of innovation and upgrading, in order to gain more. The innovation and upgrading of the machine tool industry will never be carried out in isolation, and the follow-up of related industries is also essential.

He told reporters that in the international market competition, the carrier of competition between enterprises and enterprises in the market is products, but looking back, behind the European and American enterprises is a strong alliance, and behind the Chinese enterprises is the one who is alone.

how to solve this problem? It is to build the ability to integrate and allocate resources both inside and outside the enterprise, to tap the global expert resources and achieve the low cost of global standards, to develop global and local customers, to obtain global markets, to realize the transformation of business models, and to gain deeper Business and efficiency gains.

This is first and foremost the integration of the company's supply chain and production system. Guan Xiyou said that integration is essentially integration, that is, integrating separate organizations and individuals into interconnected, unified and coordinated systems to achieve full sharing of resources and achieve centralized, efficient and convenient management.

In order to achieve this goal, Shenyang Machine Tool has issued an invitation to the world's leading suppliers of machine tools, hoping that they can establish strategic alliances with the company, provide comprehensive technical support and seek common development.

"I believe that no company can refuse to cooperate with Shenyang Machine Tool." Supporting Guan Xiyou is so confident that the production and sales of tens of thousands of Shenyang machine tools per year.

Now the NSK company's specialized technical cooperation website for Shenyang Machine Tool has been officially opened to Shenyang machine tool technicians. The professional website discloses relevant technical data and data of precision machine products and precision bearings. It is reported that the company will supplement the selection tools of the ball screw support bearings, the spindle related data, the related information of the workbench bearings, and educational materials.

In addition, in order to improve the production process and reduce the overall cost, Shenyang Machine Tool Group introduced a strategic supplier. The two sides are no longer purely trading relationships, but let the latter distribute the parts to the machine tool production line, as a guarantee for Shenyang Machine Tool to provide long-term The supply contract provides warehouses and plants for their free use.

It is understood that Shenyang Machine Tool Group has also adopted a variety of incentives to attract high-quality suppliers to establish branch factories in the Group's new parks and build a zero-distance parts distribution system. In addition, while developing new products, Shenyang Machine Tools will also introduce strategic suppliers, starting with the requirements of performance parameters and costs from the conceptual design stage, and working with suppliers to develop products that meet market needs.

Guan Xiyou told reporters that this practice has effectively reduced the waste of enterprise resources, not only exerted the expertise of both parties, but also timely and fully met the needs of the market.

At the same time, Shenyang Machine Tool Group embarked on a production system reengineering with the rapid output of product units as its core. Under the direct leadership of the core management team of the business department, the company recruits comprehensive talents who are proficient in products, markets and production processes to form an engineering improvement team, which abandons the organizational model of technology, quality, production and marketing. Research on cost analysis, quality control, manufacturing processes, competitors, etc., provides a basis for the business unit to improve the entire product process.

Guan Xiyou said that in Shenyang, the external enterprises that supply products and parts to enterprises are no longer “outsiders”, but a cooperative body that forms an integrated supply chain synergy with the group companies, and penetrates into every aspect of production and manufacturing. .

The new type of cooperation situation of supply strategic alliances will help to strengthen the win-win situation of parts, and bring down the cost of the whole machine. It will definitely create a new situation of product production, improve the market competitiveness of products, and promote Shenyang machine tools. Advance into the ranks of world-class machine tool companies.

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