Wu Weisheng, Director of Brand Operation of Zhejiang Hetong Home Furnishing Co., Ltd., debuted at the exhibition [Moderator]: Mr. Wu, thank you for your interview, what new products we introduced at this Shanghai exhibition, let us introduce it, [Wu Weisheng]: This time The three series have never been exposed before, this time is also a new brand, called "works", three series of neo-classical homes, because the original group company is the big wind, the side has always been the European and American classics, This time, it was a new project of Dafeng Fanxin. It was put into production in Haining. Haining has a production base. The Shanghai side started to operate and then launched. This is the first time it has been unveiled. There are three series in total. [Moderator]: How long have we launched this product? [Wu Weisheng]: Debuted at the show. [Moderator]: How is the target of this work? [Wu Weisheng]: The target group of "Works" is more elegant. On the other hand, you can see his desk, returning to the original, and the paint will soon have no taste after being painted. [Moderator]: What is the difference between our "work" soft bed series and other ones? [Wu Weisheng]: Because our partner, we use Sweden's Nanjis (sound) because we feel that Nanjis is in line with our products, and the final goal is the same, and finally we have reached an agreement. [Moderator]: Is it mainly for domestic sales or export? [Wu Weisheng]: Both domestic and foreign sales. Going on the road of severance and seeking new growth points [Moderator]: When it comes to products, recently, because home furnishing companies are also facing many difficulties, everyone said that the winter is coming, home furnishing companies are undergoing transformation, what are we currently doing? Planning? [Wu Weisheng]: In the corporate strategy, we have done a better job, Da Vinci's marketing is very powerful, but the biggest problem is not grasped at the beginning, causing a series of things. Therefore, our products will be differentiated. Differentiation will require consumers to become more and more mature. The whole rhythm will slow down. The front has been very fast. Everyone has not taken care of life. In fact, there is a difference between money and money. More in the difference between the purchase of things, while ignoring the lifestyle, including Da Vinci this kind of event, nothing more than spending money to buy things, in fact, really feel very little. Now that the rhythm is slowly slowing down, I really start to return to the life itself. I think that different levels of consumption at different levels of the lifestyle have different understandings of different lifestyles, and the differentiated market will gradually come out, so To say that we are targeting a differentiated market, small trends, big markets, is also a new model, but also to try in this direction. [Moderator]: What will we do with the next product promotion? [Wu Weisheng]: One is based on the chain model. [Moderator]: How many cities cooperate in the country? [Wu Weisheng]: We just showed it this time, about 30 cities next year. [Moderator]: Are you in the situation of independent stores or enter the hypermarket? [Wu Weisheng]: Both have. [Moderator]: What are our major cities? [Wu Weisheng]: First-tier cities. [Moderator]: When it comes to channel expansion, e-commerce is a new channel that the home industry is paying attention to now. What do we do with this one? [Wu Weisheng]: We will build the main force. [Moderator]: Is there any plan or is it already being implemented? [Wu Weisheng]: Already in the plan. We are divided into two, the first is brand building, and the promotion of the brand. Regarding the e-commerce sales, another marketing department in our country is already getting this thing. I believe it will be launched soon. [Moderator]: Thank you.
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