Da Vinci furniture fraud to the crisis of confidence "foreign brand" Qi Mingyu

Although the "Da Vinci Incident" has not yet settled, consumers' doubts about the foreign furniture industry have warmed up. On the afternoon of the 21st, the old French custom furniture brand Roachburg, which has 240 stores around the world, took the lead in issuing a statement in Shanghai, acknowledging that “100% are produced in the EU, mainly in France, and include other EU countries such as Italy and Portugal” . Zhou Yufeng, general manager of Roachburg China, said: "After the 'Da Vinci Incident', all orders from new customers have stopped. How to sing? The “foreign brand” furniture industry in Shanghai is suffering an unprecedented crisis of trust. The customer has delayed the payment and has appeared twice a year. The classic ball chair and mahjong sofa are collected by the Louvre Museum of Decorative Arts. Founded in 1896, Roachburg is often seen at the top of the world's iconic cities. Business circle. However, since the "high price" Da Vinci furniture fraud was exposed, almost all of Shanghai's high-end furniture brands, including Rochburg, were spared, all suffering a crisis of confidence. In the flagship store of Huaihai West Road in Roachburg, the reporter saw that all the furniture items have clearly marked the main substrate, origin, fabric, accessories, lacquer and other details, but the popularity is still compared with the same period last month. Significant decline. Zhou Yufeng told reporters that Roachburg is now facing the situation of deferred payment for customers who have placed orders. In the past, the average customer paid in the next week, but now there are customers in the three flagship stores and two business halls in China. Suspension of payment. It is reported that since Da Vinci’s “fake door” and “quality door” were exposed, all the major foreign furniture companies in Shanghai received a lot of inquiries from consumers about the quality of the products, including “Where is the furniture origin?” Proof of origin? "Is the quality of the product tested by an authority?" Under the crisis, many furniture companies with the "foreign name" are eager to clear the relationship, and the salesmen also answer "We are joint ventures, not all imports." Foreign brands can be divided into three categories. In fact, consumers can't just look at foreign names when they buy foreign furniture. According to industry insiders: From the industry experience, formal foreign brands and products are divided into three categories according to business model: 100% of the original imported products are produced abroad, the brand is registered abroad, and is available in foreign retail markets. It is an international consumer-recognized brand and then enters the Chinese retail market through formal channels. In order to verify the identity, consumers only need to check online whether the brand has retail information abroad. The international brand global operation brand is available in the global market, and has its own core team of product design and R&D. However, the origin of the product may be in China or in India, not limited to one country, but a unified standard global procurement. Business model. IKEA, Uniqlo, ZARA, etc. all fall into this category. The key to product quality lies in the determination of the brand, not the origin. Although only registered in foreign countries, such brands are registered abroad, but have never been retailed abroad, the products are actually produced in China, but also marked "Made In China" (Made in China). This type of brand conforms to the mentality of some Chinese people who admire foreign brands, and there are still many in China. Relevant experts pointed out that after the "Da Vinci" furniture incident, the government authorities intensified the inspection of the furniture industry, and severely punished the suspected intentional concealment of product materials and counterfeit foreign furniture. At the same time, the high-end furniture industry Many furniture began to "return" to Chinese descent and retreat from the originally enviable foreign vests, which are conducive to allowing ordinary consumers to identify the key details of "foreign brands."

Among many of our domestic furniture brands, solid wood furniture is more and more popular among people. Suyou Impression Furniture is one of the representatives in solid wood furniture. Many people want to know more about the price of Suyou and the impression of Suyou. It is a good way to understand its style by using Su Gong Impression Picture.