Thinking: Chinese furniture is difficult to go abroad

The word "plagiarism" has become the label on the head of Chinese furniture. When it is impossible to prevent it, foreigners have to do something to prevent you from coming in and give you the opportunity to copy. It ’s just that the wealthy furniture bosses are not ashamed: “Afraid of shame, how can you make money!”

The leaders of the China Furniture Association always faced the data of increasing export volume on various occasions, immersed in the happiness of "China is a major furniture production country in the world". A European-style furniture brand in Beijing tried to build a specialty store in Germany to sell its own brand. The brand was changed several times. Mark lost hundreds of thousands of dollars, and can still only do OEM for others. The strength of the furniture industry in China is nothing more than the establishment of huge and cheap processing plants for world brands on the Chinese land.

The plagiarism ability of Chinese furniture practitioners is a must. With just a photo, the products from the Milan exhibition can be put into the Chinese home store within a few days. A Beijing-based furniture company once blatantly copied the classic sofa style of a French brand, and dare to send a designer at the Shanghai exhibition to tell the design concept of this sofa. When someone came to the door, the boss even replied: "I copied it? The people like it, it's cheap!"

The rapid development of China's furniture industry is not because of its great strength, but because of rapid plagiarism and accelerated capital flow. The products are copied, and it is enough to sell them in the country. If you go abroad, it will become "a mouse crossing the street, everyone shouts." It's no wonder that China's furniture industry can't go abroad, and can only nest in domestic "fight"