Survival in the cracks of outdoor furniture remains to be tested

With the slump in the pan-furniture industry, outdoor furniture is also facing a severe test. After entering the off-season of consumption, the pressure on various industries is even greater. In order to save the market, major supermarkets and pan-family brands have offered discounts and jumping prices, attracting customers with ultra-low prices of 30% -70% of daily prices, which not only makes consumers Questioning the price of moisture, even for those in the industry, has many disadvantages and losses.

 

 

So how should outdoor furniture manufacturers break the deadlock in this situation and seek long-term development? At present, it is an era dominated by the post-80s consumer group. E-commerce models are prevalent. Can outdoor furniture earn breathing opportunities through online transactions? ?

 

"Because the sales model of outdoor furniture e-commerce saves rent and labor costs, the price of outdoor furniture sold in online stores is lower than that of stores. If you compare the prices, the traditional sales model obviously does not have an advantage." One brand of outdoor furniture The person in charge of sales expressed his concerns.

 

In an outdoor furniture museum , a couple of "post-80s" couples said: "I think the online shopping and offline experience sales model is very good. We usually love the Internet, and we can buy outdoor furniture in the outdoor furniture experience museum. Enjoy the preferential price of online shopping; on the other hand, you can also feel the texture of outdoor furniture on site. As long as the after-sales service such as installation and maintenance can keep up, even if the location of the outdoor furniture experience hall is relatively remote, we are willing to come and see. "

 

In fact, the outdoor furniture displayed in the Outdoor Furniture Experience Museum is very limited. Outdoor furniture is novel and diverse in style, but due to the limitation of the outdoor furniture experience hall site area, only a few of the best-selling series of outdoor furniture samples can be displayed.

 

Survival in the double gap needs to be tested by the market

 

In order to win a good reputation and gain the trust of consumers, many outdoor furniture manufacturers that carry out e-commerce have to develop offline markets, which can not only prove the authenticity of online products, but also win the market. And also consider how to reduce the rental cost of the physical store, so as to make the savings to consumers.

 

Industry insiders said that the outdoor furniture industry is not easy to win the market in the field of e-commerce. In the double gap between the outdoor furniture industry and e-commerce field, outdoor furniture manufacturers must pay tremendous efforts to survive.

 

Compared with physical stores, using e-commerce platforms to sell outdoor furniture products often fought a price war. The sales of outdoor furniture on e-commerce platforms are not optimistic. Except for a few best-selling products, the sales of most products are few, and the ones with better sales are discount products. The Melaleuca business website won more customers only after playing advertisements for a 28% discount on the whole site, including logistics and gifts.

 

Some in the industry said that simply reducing prices or reducing profits in order to expand sales is an immature performance, and e-commerce must seek its own sales model to expand its influence. Some insiders also said that e-commerce will be an inevitable trend for the development of outdoor furniture products' future marketing model. For outdoor furniture manufacturers, the traditional outdoor furniture industry has entered the era of e-commerce. How to apply good e-commerce to ensure its long-term development while increasing its benefits. (Editor: Peter)