Hardware power tool transformation strategy to strengthen the brand to win the market

Abstract Due to the recession of the foreign trade market, many hardware and electric tool manufacturers and dealers began to change their strategies and began to focus on the development and innovation of the domestic hardware and power tools market, while some of the power tools companies that are dominant in domestic sales and Merchants, but also play their own excellent...
Affected by the decline of the foreign trade market, many hardware and power tool manufacturers and dealers began to transform their strategies and began to focus on the development and innovation of the domestic hardware and power tools market, while some of the power tools companies and businesses that dominated domestic sales. It is also giving full play to its own advantages and actively working hard on upgrading files. The development is also quite rapid.

Although the domestic market capacity is not as large as the international market, the demand is still not small, and most of them are professional electric tools. The sales price is higher, so the economic benefits are better. As long as the product quality is emphasized and the market share is continuously consolidated and expanded, there are also The future can also survive and develop. Luo Baihui, secretary general of the International Association of Mould & Hardware Plastics Industry Suppliers, said that because the domestic power tool market is more critical to the quality and brand of power tools, both power tool dealers and direct users attach great importance to the quality and brand of power tools. Therefore, the market has increased the inclination of good quality and good brand power tools. As long as companies and sellers follow the market and read the market, power tools are not sold out.

Domestic users are increasingly demanding the quality of power tools, especially for product efficiency, weight, and life. Taking the construction industry as an example, the quality problems of domestic power tools are mainly reflected as: electric hammer is easy to heat, short working time is short, electric hammer impact is small, vibration is large, the operator must press hard to deepen, the drill bit is easy to wear, easy Break and so on.

In order to better develop domestic and foreign markets, more and more power tool manufacturers and distributors pay more attention to technological innovation, win with quality, and consolidate and expand the market with new products. Therefore, the brand awareness and brand effect of the power tool market are more obvious. Many power tool dealers with a certain strength and scale have shown great enthusiasm for distributing good brand power tools.

The power tool market is maturing. After several years of cultivation, Yongkang power tool industry has formed many of its own brands and its own famous brands, especially a number of well-known power tool brands, such as Boda, Lunda, Sanfeng, Fuqiang, etc., have been electric in our province and even in China. The tool industry is gaining a leading position. It can be expected that these brands will grow healthier and faster in a regulated and competitive environment.

As manufacturers continue to attach importance to corporate brand building, increase investment in science and technology, and develop new products, the power tool industry has realized a diversified, large-scale, modernized, large-scale, and novelized power tool from a single small power tool product. The development of series products has quickly occupied the commanding heights of the market.

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