Ni Zhanggen: Simple and wonderful

China Core International Fan

Ni Zhanggen, Chairman of Hengkang Technology. That time just back from Shanghai, his team launched the world's first intelligent mattress on the Shanghai International Furniture Exhibition. The mattress has functions such as sleep state, vital signs, sleep quality monitoring, and intelligent sleep monitoring and management system for specific groups such as the elderly, children, patients, etc., leading the development of smart home in the domestic mattress industry. Dressed in a casual suit, the audience went through the draft, and easily explained the history and product characteristics of the company through the large-screen PPT. There is no such thing as a long story, no proper nonsense, no gas, no gas, no gas, no gas, no gas, no gas, no words, no words, no words. Sharp! When the translation did not accurately express his point of view, he took the microphone and talked directly to the foreign business. Many partners and distributors from Denmark, France and the United Kingdom endorsed his platform and internationally.
In foreign countries, especially the United States, MLILY Dream Lily has more than 1,500 sales outlets and is the top ten mattress brands in the United States. It has become an important supplier to Wal-Mart, Carrefour, Macy's, Silken Mattress, BedBath & Beyond, Yideli Home and JYSK. Among them, Yideli Home is the largest home chain store in Japan, and JYSK is the largest competition in IKEA. opponent. It is estimated that by 2016, MLILY Dream Lily's US sales will reach 100 million US dollars.
Its parent company, Jiangsu Hengkang Home Technology Co., Ltd., is China 's largest memory cotton production plant with an annual output of 12 million pillows, 1.5 million mattresses and millions of thin mattresses. In 2014, sales will reach 1.3 billion yuan.

Crazy furniture industry millet

Some of the data disclosed by Ni Zhanggen and the launch of the unique personality made the many participating media who used to be in the big scene exclaimed, and Xiaomi in the furniture industry came!
As the most traditional and “backward” industry in China, it seems that it is never possible to have a company like Xiaomi. It is hard to imagine that simple, extreme, and user-like Internet thinking can be associated with furniture products, but in the MLILY Dream Lily Chinese brand. At the press conference, the entire industry realized that Xiaomi is here!
At the press conference, Ni Zhanggen introduced the characteristics of Hengkang Technology's patented “non-temperate” memory foam products through live demonstrations and experiments. According to reports, Hengkang Technology currently has 31 patents, including 3 invention patents. At present, there are more than 1,500 brand stores in the United States selling Mlily Dream Lily's memory products. “There is a crazy and personal feeling of Xiaomi’s mobile phone,” recalls a media reporter who attended the conference.
What makes the people on the scene crazy is that MLILY Dream Lily’s international strategy has not stopped. Hengkang Technology has established seven holding subsidiaries in five countries and regions around the world. Among them, the 30,000 square meters Hengkang factory is being built in Serbia in the hinterland of Europe. It will become an overseas factory with an annual output value of 500 million yuan. After its completion, it will be adjacent to international giants such as Bosch and IKEA. When the plant is completed, it will change the mattress layout in Europe.
At the press conference, Ni Zong did not hesitate to compare a large mattress brand in MLILY, and revealed the true cost of gel memory foam pillows. For example, the price of a brand's fully imported gel memory foam pillow is 8,000 yuan, and its real cost, according to Ni's disclosure is actually only less than 50 dollars, and MLILY dream lily's similar products, in terms of technology and product quality, No less than the other side or even better than the other side, but the price is only 499 yuan a pair.
MLILY Dream Lily's mattress products are priced from 1999 to 8999 yuan. Ni Zhanggen declared at the meeting that the price of more than 10,000 yuan must not be allowed, and the price of the uniform code is not allowed. In the words of Ni Zhanggen, it is to "break through the bottom" so that users can afford high-quality sleep products.
"Let the professional team do professional things." This is Ni Zhanggen's consistent thinking. In view of this, Hengkang Technology and the well-known domestic furniture seller Yabo International will form a strategic cooperation alliance, jointly set up Mlily Dream Lily China Sales Management Operation Center, and fully open the city agency and regional market distribution agency rights in China. At the same time, Hengkang Home and the limelight e-commerce platform, Melody, reached a strategic cooperation and laid the foundation for channel layout.

Simple and true, chess is like life last year, Hengkang Home spent 10 million yuan to hold the first "Mlily Dream Lily" Cup World Go Open, so that Hengkang Home and Ni Zhanggen began to really enter the Chinese people's vision. This year, he also sponsored the "Yifeng Duel" of the Weiqi world.
Ten chess, also known as ten games, ten games. In history, because it combines great honors, risks and stimuli, it has gradually become a legendary symbol in Go. Ni Zhanggen made the legend become a reality. Gu Li and Li Shishi were two masters of the nine-stage master. The heroes knew the heroes. The dozens of chess games also reappeared after 70 years of disappearing, causing a huge sensation.
All of this stems from Ni Zhanggen’s deep love for Go.
He joked that he was mistaken for the game and started the black and white journey.
In fact, in his view, in the world of Go, one of the true spirits poured into it, and all the noise in the chest was removed. And this is another embodiment of Ni Zhanggen’s pure heart, the so-called simple to true, chess is like life.
These eight words are the best footnotes of his wonderful life.

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