Hotel furniture customization market has great potential

Since the popularity of customized products in China, many furniture companies have also tried. In recent years, because of the changes in consumer groups, the consumer groups have become younger and more personalized, making customized services more and more sought after. Not only the furniture industry, but also a series of home industries closely related to consumer life are also optimistic about the prospects of the custom market, have tried custom services.

As a consumer, the requirements for customization are very simple, that is, tailor-made furniture products according to their own needs. Now after the 80s, the 90s are a generation that pursues individual consumption. They are people who pursue different things. They have their own set of aesthetic concepts. Therefore, according to the spatial location of the house and personal aesthetics, custom-made furniture products that are just right in space, vision and function are meeting their needs.

As a traditional industry, the hotel furniture industry has been developing relatively stable in the past. However, with the arrival of the “Internet +” era, the impact of the Internet on traditional industries has caused many traditional enterprises to start to chaos and have to adjust their business models to change their development. In the direction of re-integrating existing resources, the hotel furniture industry has also adapted to the development of the times and began to transform into the Internet. Industry expert Zheng Zhiming said that in the hot era of e-commerce development, the hotel furniture industry, as a traditional industry, relies on the Internet to carry out O2O mode e-commerce. Consumers will consider the price and quality of the products offered by the seller in the selection of custom furniture. Now consumers buy things, first look at the brand, sometimes the brand is equal to credibility, followed by quality service, and then see how the company's after-sales service.

According to the author's understanding, at present, many hotel industries in China have adopted this O2O e-commerce model to operate. The hotel furniture industry keeps on understanding the market dynamics while advancing with the times, and breaks the industry's products. Homogeneity, no style, no innovation. Add your own innovative elements. Give full play to the unique advantages of enterprises and realize the effective combination of e-commerce and mobile internet.

This requires custom furniture companies to ensure product quality is the foundation, followed by brand promotion, brand marketing, and after-sales service quality to follow. If furniture companies want to go on the road of customization, they must strictly control the quality of their products and strive to cater to consumers, so that they can gain a foothold in the future market competition.