Furniture companies need to use systematic thinking to do internet marketing

In recent years, with the rapid development of China's economy and the gradual improvement of people's living standards, people's personality, demand and appreciation ability of household products have also been greatly improved. The pursuit of environmentally friendly and healthy green life has become a craving for people. Furniture companies must open up a new blue ocean on the Internet. Their own design capabilities and environmental protection issues of furniture are two mountains that cannot be circumvented. From 2012 to now, many furniture companies have been plagued by plagiarism.

With the increasing awareness of environmental protection, the environmental protection requirements for furniture are getting higher and higher. Environmental protection is not only a concept in furniture enterprises. It requires furniture companies to solve the problem of excessive formaldehyde in the source, and environmental protection must be considered in the whole process of production. Design, the state also attaches great importance to furniture testing, and new standards emerge one after another. The Internet is an equal, open and multi-dimensional information platform. If the furniture enterprises themselves have no obvious advantages, and the shortcomings are still difficult, the better network marketing is not a long-term solution.

Only by solving the above two major pain points, enterprises can drive straight into the Internet marketing road and bring a brand new situation to the enterprise. The network marketing ice-breaking road of furniture enterprises can try to break through the traditional sales model from the following three aspects, and gradually launch the market's aggressive marketing campaign on the Internet:

First, build an Internet brand for furniture companies

Modern brand strategy master Stephen King once said: “The product is what the factory produces. The brand is what the consumer wants to buy. The product is something that can be imitated by the competitor, but the brand is unique. The product is very outdated and outdated. However, successful brands can last forever." The company's Internet brand marketing is achieved through the following three points:

First, brand positioning: There are only two ways of existence in the era of big competition: either to achieve differentiated survival, or to gradually disappear without differentiation. From the company itself, competitors, audience goals, industry trends to give themselves a clear positioning.

Second, branding: with other companies to promote and promote, peer competition to distinguish, highlight their own differences and advantages; furniture products to attract target audience; emphasize the unique selling point of the company.

Third, brand promotion: from search engine ranking marketing, entry, library, post bar, question and answer, to marketing-type websites, news, event marketing, and launch corporate brand information dissemination.

Second, establish a e-commerce sales platform for furniture companies

An undeniable fact is that e-commerce is a hurdle that cannot be circumvented by traditional marketing-oriented enterprises. This is a trend. If it cannot be reversed, then it must go with the trend, but how to deal with the problem of doing business with tradition. , is the first question that enterprises must consider:

First, find the right enterprise positioning and find the right business model.

Second, leverage the professional and mature e-commerce platform.

Third, to build a company's own professional operations team, is a team rather than a few experienced people.

Third, open the "full house customization" of search engine marketing

From high-end customization to full house customization, customization has become a big trend in the future. The whole house customization is extended from traditional event furniture to custom closets, cabinets, shoe cabinets, as well as doors, stairs, foyers, bay windows, etc., to help consumers solve all the decoration problems, realize the concept of baggage stay, unified style tonality Get the best match.

The network marketing ice-breaking road of furniture enterprises is more than a preface, a thought, and most enterprises are still waiting to see, or try to cross the river by feeling the stones. Internet marketing is not a project, it is a system engineering, furniture companies, to use more systematic thinking to do Internet marketing. For furniture companies, online marketing is more of a channel for customers. It is not realized that network marketing actually needs the same system development and operation as traditional channels.