2013 security service how to take the road

Over the past 20 years since the birth of China's security industry, it has achieved rapid development. Both the market demand and the GDP growth rate of the industry are far higher than the national average. However, due to various reasons, the lack of relevant statistical information in the security industry has led to the lack of accurate data supporting the government's relevant decisions, and the lack of strategic and market planning for the practitioners. The investment efficiency and efficiency of the construction parties are relatively low. This situation is increasingly impeding the development of the industry. Therefore, vigorously developing the security consulting service industry can not only meet the needs of all parties, but also become an inevitable development of the industry, and the prospects are very broad.

Security consulting refers to professionals who use the theoretical knowledge, tools, and industry mature experience and data suitable for the industry to provide information consultation and decision support for government departments, business entities, and security system construction departments. Security consulting services can be broadly divided into the aspects of government-level industry management decision-making consultation, face-to-face enterprise-level strategic and tactical consultations, user-level design, assessment consulting, and special audit and supervision services.

The construction of a social urban security system is an important issue for the Chinese government to promote the construction of a safe and harmonious society. Due to the short practice of the development of the security industry in China, the lack of a complete legal and regulatory system, and the lack of professional design research institutions, it is impossible to precipitate and accumulate empirical data for the industry and it is impossible to study professional models; therefore, when making decisions, it is often simply based on Extensive decision-making needs to be implemented, lack of complete scientific feasibility and effectiveness analysis, this decision-making form has a great risk of decision-making mistakes or failure. Security industry development related data information is to help government departments correctly assess the status of the industry. The important assessment basis for development status and development trend has important strategic value. However, currently there is no professional consulting entity in China engaged in relevant comprehensive and complete investigation and tracking, and it is impossible to form authoritative data. Therefore, government departments are conducting industry management and formulating industries. Planning and properly guiding the development of the industry increase the difficulty.

Service is king: details determine success or failure With service awareness, how to carry out service business is a difficult point. After all, services are not products, non-standardized, it is difficult to measure with one parameter.

The comprehensiveness of service: Today's customers not only hope that they will spend less and do more, they also hope that an investment can solve all problems. This requires security vendors to provide as comprehensive a service as possible when facing customers. From the previous consultation, product design, personnel training to implementation, alarm, maintenance, upgrade and expansion, etc., we can provide a package of services, all the details are in advance for the customer to think well, so as to be more competitive.

Personalization of service: This personalization refers not only to the characteristics of the program to customers, but also to the differentiation of services. It should be noted that the most important thing for the service is to make the customer satisfied, and the user's feeling is the most erratic. Different people have different evaluations of the service in different environments and it is difficult to measure. This requires manufacturers to work on various small details. Many companies began to set up a system integration department of nearly one hundred people to respond to the user's requirements for differentiation.

Another example is training. At present, many customers do not attach importance to training. Many security system construction concepts are very advanced, the quality of construction is also very good, and the level of integration is high, but the level of operators is not high, coupled with the flow of personnel, making Many security systems do not play their due role. In the process of providing services to customers, we pay special attention to training. Even some customers do not have such requirements. We must also insist on providing detailed services. This gives customers a very good feeling.

The quality of service: Having sufficient qualified service teams is possible to provide high-quality services. The service team has mastered the technology to solve problems, which is the essence of the service value. For example, a blue interstellar space has a powerful research and development center and an independent production base to ensure product innovation and quality. This has trained a group of highly skilled and experienced technical support teams to provide comprehensive maintenance services. In addition, the company set up technical service agencies in 26 cities across the country. The professional service team follows a 7×24-hour service mechanism, which guarantees the quality of service.

According to the most developed security market data in the world, the proportion of service revenue to total revenue above 40% is a normal business direction. It can be predicted that the future marketing model of China's future security market will be based on security services. What is gratifying is that in the domestic security market, both users and integrators have realized the importance of services, and more and more users are willing to pay for the after-sales service.

The road to service of 2013 security companies In 2012, the development of security market has begun to move closer to service. The price of security products is getting lower and lower, and after-sales services are more and more decent, so security companies will take the road of service in 2013. The mere sales of products can no longer sustain the development of the enterprise. In 2013, major security companies across the country will face another shuffle. What will be the result? Perhaps the first-tier companies will consolidate their dominant position, not only occupying industry users, but also the low-end civilian market.

Why SMEs frequently fail? Now that front-line companies are broadening their product lines and market coverage, even under immature home security, they can rely on strong funds to support this product line. Do you still remember the DVR price storm? Several domestic first-line security companies have the most tacit understanding of "cooperation". The price of hard disk video recorders dropped from 1,000 yuan to 400 million yuan. Under such price fluctuations, the second and third line security companies that originally rely on small profits and quick sales are naturally not Live pressure. How to lower prices? Labor costs continue to increase, products cannot raise prices, customer orders drop sharply, and closures are just a matter of time.