Wooden Door Market Demand Significant Growth in 2011

It is understood that in 2010, the total output value of the domestic wooden door industry exceeded 70 billion yuan. Wu Shengfu, director of the marketing department of the China Forest Products Industry Association, said that according to incomplete statistics, the output value of wooden doors in 2008 was approximately 60 billion yuan, according to the 20% increase in the full-year output value of 2009. In 2010, the output value of the domestic industry exceeded 70 billion yuan. Chuan Wang wood industry experts said that at this rate of development in 2011, the total output value of wooden doors may have exceeded 100 billion.

The real estate regulatory impact lags behind the market demand for wooden doors is still very large at present. The output value of the anti-theft door market alone can reach hundreds of millions each year, and each family will have several interior doors. The market demand for wood doors is very large, so the entire wood door industry last year The rate of increase is very fast. Industry figures are very satisfied with the performance of the door industry last year. The company's production value in 2010 was nearly doubled, and the total sales of wooden doors this year will also increase substantially.

Wooden door market demand is still very large Companies need to grasp the retail and engineering channels Although the home industry has been affected by the regulation of the upper reaches of the property market, household consumption has turned cold, but due to the downstream decoration industry, the impact of the wooden door industry has not yet been apparent. In this regard, experts said that the impact of real estate control policies may appear next year.

The retail and engineering market will be the next two major channels for joint developers to tap product channels. It has become a common practice for building materials such as wooden doors and floors in recent years. In the future development of the wooden door industry, hardcover rooms will be an inevitable trend. According to Lang Zhichun, deputy secretary-general of the Information Committee of China Building Decoration Association, the use of wooden doors in fine-tuned building projects is relatively large. Developers hope to adopt large-scale purchases. In order to reduce the cost of hard packaging, for the wooden door companies, the retail and engineering markets will be the two major future channels.

Lang Zhichun also pointed out that the engineering market has high requirements for the quality of wooden doors. Wooden door companies need to improve their own production techniques. While improving product quality and variety, they also take the initiative to contact real estate developers to expand their marketing channels.

At present, the production threshold of wooden doors is relatively low, and the scale of enterprises is also relatively limited. Shi Feng, Secretary-General of the China Forest Product Industry Association, mentioned that in the market's panning, the wooden door companies should strengthen the corporate alliance to gradually increase their corporate brand and significantly increase product richness. Open up the price level and further open the market in the retail terminal market.