How far can Jinan furniture trade in the old and can be recycled?

Since November 1 this year, the “old-for-new” policy of furniture that has received much attention from the home industry has been tried in Beijing. Although Jinan has not issued relevant policies for the time being, some well-known furniture stores have already taken the lead. The furniture that is known as the "old-for-new replacement" is "old-for-new". What problems need to be solved in the implementation? For the furniture industry, "fighting hormones" Furniture "trade-in" is not new, and merchants have already regarded it as a Promotional means. Since September last year, the home of Jinan has independently promoted the “trade-in” campaign, stipulating that consumers who purchase new furniture can hand over the same kind of old furniture to the store for recycling, and deduct the discount of 5% of the new furniture turnover. Jinan Hongxing Meikailong Home Life Plaza also implemented “trade-in” as a promotion activity for a period of time last year. The discount rate is 10% of the turnover. This part of the discount fund is shared by the mall and furniture manufacturers. A brand-name furniture salesperson of the North House store told reporters that each merchant has a copy of the "Renovation of the furniture" and the "Replacement of the furniture". The furniture is replaced by the old one. In the "old-for-new" procedure, when a merchant sends new furniture to a consumer, the consumer hands over the old furniture that was applied for in advance to the merchant, and the merchant directly sends it to the warehouse of the actual home. After that, consumers can go to the home of the home to receive the subsidy. The salesperson told the reporter that the store stipulated that the furniture of the same category should be replaced by one-on-one, such as changing the sofa and changing the bed. There is no requirement for the exchange of old and new furniture, brand, material, etc. Zhang Chen, general manager of the Shandong branch of the Real Estate Branch, said that the furniture “trade-in” policy has tapped new market demand points. The company has also received enthusiastic response from merchants and consumers after trials in the Jinan market. The relevant person in charge of the Ministry of Commerce also said in an interview that if it is implemented nationwide, according to the experience of home appliance trade-in, it will be able to drive about 15% of the terminal consumption, and the domestic sales growth rate of furniture will reach 35%. Therefore, furniture The “old-for-new” future will likely be extended to the whole country. Finding a good "family" is a problem that the current implementation of "old-for-new" is how to deal with old furniture. It is understood that the recovery process is relatively complete, such as a strong enterprise like the Real Home. They divided the old furniture into two categories: "available" and "not available". For the non-reusable panel furniture, sofas, mattresses, etc., they will be disassembled and decomposed, and the plates, metal, glass, fabric, and hazardous waste will be separated. 5 categories, sorted into stocks, and when the stock reaches a certain amount, the recycling center will contact the professional company for recycling. Many companies are also reluctant to participate in furniture trade-in. “Enterprises are not afraid of troubles, and they are afraid of being uncomfortable.” A deputy general manager of a furniture brand believes that it is very troublesome for the production enterprises to recycle old furniture, and the labor costs are also high. There is basically no room for profit after renovation, which makes these furniture enterprises trade in the old ones. No interest. A person in charge of the Shandong Furniture Association said: "There are very few domestic enterprises that recycle and recycle used furniture. There are almost no enterprises in Shandong. The recycling of used furniture is not difficult in terms of technology. Furniture manufacturers are all Can do it. The key is that the cost is too high, and most companies can't afford it.” The second-hand circulation market is not positive. A survey shows that whether or not reasonable financial compensation can be obtained in the process of handling old furniture is a concern of consumers. The reporter found an old furniture recycling company in Jinan from the Internet. The person in charge of the company told the reporter on the phone that “the price given by the waste recycler is simply outrageous!” Most of the old furniture evaluations are based on the color and material, and the new double is eighty-nine. The recycling price of bed, sofa, cabinet and solid wood material is only two or three hundred yuan, and the price of furniture made of plate material is relatively lower. Part of the solid wood furniture is made of solid wood. After recycling, it can be re-polished and then painted. It can be used twice, but the style can not be compared with the new furniture after the renovation, so the price can not be sold. The profit is not high. Compressed plates for panel furniture are made of crushed wood, which are prone to deformation when exposed to temperature differences, making them difficult to reuse and they are not willing to recycle. An industry insider said that helping old furniture find a good "family" and turning it into a treasure is the key to how far the "old-for-new" policy can go. Recycling mechanism to be improved A salesperson at Jinan Ginza Ouya Furniture Plaza told reporters that if there is a recycling system similar to that of home appliances and automobiles, the company will be willing to recycle furniture. From the perspective of environmental protection, if the government department bears part of the cost of transportation and sorting of old furniture, making recycling factories and businesses profitable, it will help speed up the recycling of resources and the efficient use of resources. Zhang Chen said that since the promotion of furniture "old-for-new" in Jinan and other places, it has invested millions of dollars every year, looking forward to the refinement of relevant policies and sharing of responsibilities. He believes that enterprises understand the needs of the market than the government departments. Therefore, some people's policies in the market require some socially responsible enterprises to make an attempt and then improve and promote them on this basis. Some experts have suggested that relevant policies can be introduced to cooperate with the construction of affordable housing that the country is vigorously promoting, and the old furniture with less damage will be repaired and given to the homeowners who need it. Cooperation with housing leasing companies, pushing old furniture to the rental market to achieve mutual benefit and win-win. Some well-functioning furniture can also be given to nursing homes, welfare homes and other institutions and other people in need to promote the recycling of old furniture.

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