Fast fashion will end in low carbon fashion

Fashion and environmental protection are inherently contradictory?

The changes in lifestyle have a far-reaching impact on the apparel industry, but in many people's subjective consciousness, they still think that "fashion and environmental protection are inherently contradictory."

To face up to and think about the relationship between people, clothing and nature is one of the first issues to be considered and solved in the process of sustainable development of the Chinese garment industry.

Yan Jun, director of the Fashion Luxury Management Program at Peking University, has an interactive discussion with the students of the Peking University Fashion Luxury Management Class.

Find one: "Nature, society, people and clothing" have already had an impact on conflict, compromise, destruction and construction.

Facing and thinking about the relationship between people, clothing and nature

"I specially launched a small-scale discussion on 'people, clothing, nature'. Some netizens commented that 'the human and clothing natural sorting itself is full of humanized solidified thinking. In fact, it is human because of nature. Dressing, so we should first consider that nature is the general direction of future dressing," I agree with. If you consider the 'people' discussed here as individuals or groups rather than the entire human race, then slightly refine and expand, I think the rational ordering should be 'natural, social, human, and clothing'. These four have already formed conflicting and compromised, disruptive and constructive interactions. For people, clothing and nature, only nature It is the most unlikely to achieve long-term compromise with people or clothing. 'People's victory in heaven' is just an inspirational slogan. Setting nature as the primary consideration is the urgent task of fashion and human sustainable development. In-depth study of the relationship between people, clothing and nature, through Technological innovation produces materials, designs, products and business models that can adapt to and protect nature while meeting human and social needs. It is the primary task and unshirkable responsibility of garment people."

Find two: low-carbon fashion, but it is to restore people's most basic feelings and needs for clothing.

Low-carbon fashion not only spreads the awareness of environmental protection into fashion, but also makes fashion become civilian and low-key

When referring to the low-carbon environmental protection of the textile and garment industry, if it is explained by the theory of figuration, what topics or contents are included, Yan Jun believes that “the textile and garment industry is focused on low-carbon and environmental protection around the above-mentioned natural, social, human and clothing factors. The relationship between the topics and content includes: controversy, practice and feasibility of sustainable fashion; environmentally-friendly fashion system driven by technology; sustainable and environmentally friendly fashion trend forecast; fast fashion VS fashion cycle delay; fashion environmental protection Standards and monitoring; development and use of recycled fiber and environmentally friendly fabrics; application of organic textiles and organic textile technology; garment recycling and redesign; development and distribution of environmentally friendly fashion products; socialized environmentally friendly fashion marketing; Modern fashion industry ethics; social and environmental responsibility of the global fashion industry... From the perspective of foreign clothing professional research, there are many related topics, but from the current status of our country, there is basically no involvement, or majority Still staying in the research stage, and not in the process of industry transformation "There is actually a role." "Many foreign designers are racking their brains to create, not only the so-called creativity and style, but the idea of ​​how to change the raw materials as the first principle of following 'low carbon fashion', not only The awareness of environmental protection is distributed to fashion, making fashion more popular and low-key.” Yan Jun believes that there is still a big gap between us and international brands in understanding design ideas.

In the interview, he also cited some obvious examples. For example, GUESS launched eco-friendly men's and women's jeans made of organic cotton. In marketing, it emphasizes that this pair of jeans is made of organic cotton, and each pair of pants. The washing process is also carried out with a very small amount of chemicals and simple washing methods. Even the trademarks are printed with 100% recycled paper and soy-made inks, which are in full compliance with environmental protection principles. H&M's organic cotton garments cover everything from underwear to outerwear, and are specifically hoisted with the “organic cotton” trademark to distinguish them.

But looking at Chinese apparel companies, how many brands are buying fabrics and are concerned about whether their suppliers are eligible for organic textile certification? Which textile companies are developing and obtaining international OE certification? Do we need to make accurate analysis and judgment on environmental consumer behavior, and suggest that our designers consider clothing reuse and redesign. When we learn to develop and distribute environmentally friendly fashion products, should we pay more attention to Socialized and environmentally friendly fashion marketing of products?