To understand Hästens, you need to understand Sweden first. There is nature everywhere here, and people are closely connected with the surrounding natural resources and always take care of nature.
Sweden is located in remote northern Europe and has always been self-reliant and self-sufficient. The "extremely challenging" climate here influences the decisions we make, especially when we need to solve problems or create new things. We know how to make the best use of resources while minimizing the impact on the environment. We know which trees should be felled and which should be kept. We also know that the most effective way to solve problems is often the simplest.
We are good at analysis and will not start a project without the need to plan and prepare. Some foreigners will say that we are a little slow in making decisions, but this is actually due to our analytical habit. For this reason, we will not rush or cut corners to ensure that the final result is more predictable.
Our solutions are usually people-oriented, putting users first. We think and design holistically, putting function first. Therefore, our design tradition is very distinctive, simple and practical, and makes full use of natural materials. Since we can use the materials around us to make products, why should we import them?
However, we are not opposed to trying, perfecting or exploring in other countries. We continue to learn from experience...In fact, we are very good at absorbing new foreign technologies, techniques and materials, and then applying them to our own products. This is why we can stand at the forefront of industries such as technology (whether in electronics or hardware), medicine, and advanced industrial design today. Combine logic and rationality with traditional ideas centered on problem-solving, and apply them to new fields together.