Bathroom industry 2012 creative energy saving will be the future direction

It is reported that the most complaints in the bathroom industry are accessories. According to the results of the special inspection conducted by the State Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China on product quality in 2010, the qualification rate of the ceramic sheet sealing nozzle was 67.2%, and 83 batches of products failed the sampling inspection.

The sampling results of plumbing and sanitary products in China over the years showed that the sampling qualification rate in 2008 was 70%, and that in 2009 was 82.3%. The qualification rate has generally declined over the past three years.

The quality is uneven. It is understood that the brand bathroom companies have had quality problems more than once. On February 14 last year, the General Administration of Quality Supervision, Inspection, and Quarantine of the People's Republic of China (AQSIQ) issued a quality inspection result for ceramic toilet products. American brands, Guanzhu, Hecheng, Yigao, Zhongtao and other brands of toilets were found to have been unqualified. The 26 kinds of products did not meet the standard requirements of the "national ceramics toilet product quality supervision and inspection results," and the qualification rate was only 78%. During the March 15th, the AQSIQ announced the results of product quality convulsions, and the ceramic brick product failure rate reached 18.3%.

The relevant personages of the China Ceramic Industry Association believe that, in the final analysis, the company’s own supervision is not enough and the inspection procedures are not strictly enforced. “The sanitary products in China have a short history of development and a large number of companies. Most of them are small and medium-sized private enterprises. The production, design, R&D, and management levels of the companies are relatively low, and they are basically low-cost repetitive manufacturing. At present, the main production areas In Guangdong, Zhejiang, Fujian, Shandong, and Henan, the development of each production area is very uneven. At present, Guangdong, especially in Foshan, has relatively stable product performance, but the quality of some SMEs is not as stable.” Gao Shiyan, secretary general of the kitchen decoration engineering committee of the Building Decoration Association, said.

A person in charge of a bathroom brand revealed to reporters that with the further development of the overall sanitary ware, sanitary ware companies have been operating across borders. However, due to the difficulties in the production of sanitary ware companies, it will generally allow some factories to produce products or solve the problem of product mix through external processing and supporting use. Because it is the cooperation with other factories, invisibly poses a risk for its own brand reputation. If the foundry's factory cut corners, the quality will naturally not be 100% guaranteed.

The statistics of high-end occupation by foreign brands show that after more than 20 years of development, China has become the world’s largest producer and seller of sanitary ware products, with sanitary ware production and sales accounting for about 30% of the world’s total, and bathroom accessories accounting for 35% of the world’s total. %. Although China's sanitary ware industry has made considerable progress in recent years, it has also created some of its own well-known brands, such as Huida, Wrigley, Faenza, Hengjie, Yigao, and gold medals, but unfortunately, the high-end market It has been controlled by foreign brands such as Kohler, TOTO and Lejia.

“According to the evaluation results of sanitary wares of the China Building and Decoration Association Kitchen & Bath Engineering Committee in 2011, the quality of many national brand products has greatly improved, and even some product performances exceed international brands. However, the production, design, management, and research and development of enterprises And brand operations are not as good as Kohler, TOTO, Lejia and other foreign brands." Gao Shiyan said.

It is reported that among the top ten sanitary ware brands that are generally recognized in the Chinese market today, the US Department of Kohler, the Japanese Department of TOTO and the European Department of Music House brands mainly occupy the high-end market, accounting for approximately 10% of the market share. In this part of the market, there was no low-cost dumping, there was less consumer complaints, and a good business order was formed. More and more plumbing and bathroom companies are optimistic about the project, but also has been dominated by these foreign brands, domestic sanitary companies want to seize a larger share, is almost impossible.

On the other hand, the large and medium- and low-end markets are dominated by local brands, and their sales coverage is wide. Most of them are concentrated in the building materials wholesale market, accounting for about 50% to 60% of the market share. These enterprises generally have obvious disadvantages such as small scale, obsolete equipment, single products, lack of market competitiveness, and even relying on OEM survival.

In general, the overall level of China's ceramic sanitary industry has yet to be improved. The outstanding problems are manifested in the “four lows,” namely, low industrial concentration, low technological content, low product quality, and low level of brand ownership, which have affected and restricted China’s ceramic sanitary ware. The bottleneck of industrial competitiveness.

Energy conservation is the future direction. “The sanitary ware industry manufactures high-energy-consuming industries. Therefore, the low-carbon environmental protection issues in the production process are the bottleneck that plagues the development of the company.” Gao Shiyan believes that because many companies are small and medium-sized enterprises, the production equipment is backward, the production process Extensive, poor technology research and development, technology is basically plagiarism of foreign brands, so the added value of products is low. Therefore, the company can only survive and develop in the future market only by purchasing advanced production equipment, adopting advanced production technology, training high-tech production management personnel, increasing brand marketing efforts, and enhancing independent innovation capabilities and original design capabilities.

“We hope that our manufacturers will continue to improve the quality of their products and design and produce more energy-saving and environmentally-friendly products. This is the future trend and direction of development. It is also an important aspect of the company’s ability to enhance competitiveness and sustainable development.” China Building Decoration Association President Li Bingren said that China is a big producer of sanitary ware, but not a powerful country, and the quality of its products has not yet reached the standards of many European and American countries.

It is understood that the newly formulated national standards for water-saving sanitary ware have been formally implemented, which undoubtedly provides the latest specifications and requirements for energy-saving sanitary products in China. Li Bingren pointed out that how to improve the efficiency of energy use is a direction pursued by sanitary ware companies in China. "There is also water-saving, sanitary products how to achieve high quality and water-saving, it is certainly the direction of corporate research and development. China's sanitary ware industry should work towards this goal, so that we can achieve the purpose of saving resources and saving energy. ”